The Complete Guide to UTM Parameters & Google Analytics for Magento website
Master UTM parameters and Google Analytics for Magento. Track traffic sources, measure campaign performance, and practical tips to use it for better business decisions.
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| Cookie name | Description | Lifetime | Provider |
|---|---|---|---|
| _ce.clock_data | Store the difference in time from the server's time and the current browser. | 1 day | Crazy Egg |
| _ce.clock_event | Prevent repeated requests to the Clock API. | 1 day | Crazy Egg |
| _ce.irv | Store isReturning value during the session | Session | Crazy Egg |
| _ce.s | Track a recording visitor session unique ID, tracking host and start time | 1 year | Crazy Egg |
| _hjSessionUser_2909345 | Store a unique user identifier to track user sessions and interactions for analytics purposes. | 1 year | HotJar |
| _hjSession_2909345 | Store session data to identify and analyze individual user sessions. | 1 day | HotJar |
| apt.uid | Store a unique user identifier for tracking and personalization. | 1 year | Mageplaza |
| cebs | Store user preferences and settings. | Session | Mageplaza |
| cf_clearance | Store a token that indicates a user has passed a Cloudflare security challenge. | 1 year | Cloudflare |
| crisp-client | The crisp-client/session cookie is used to identify and maintain a user session within the Crisp platform. It allows the live chat system to recognize returning users, maintain chat history, and ensure continuity in customer service interactions. | Session | Crisp |
| _ga | Store a unique client identifier (Client ID) for tracking user interactions on the | 2 years | |
| _ga_7B0PZZW26Z | Store session state information for Google Analytics 4. | 2 years | |
| _ga_JTRV42NV3L | Store session state information for Google Analytics 4. | 2 years | |
| _ga_R3HWQ50MM4 | Store a unique client identifier (Client ID) for tracking user interactions on the website. | 2 years | |
| _gid | Store a unique client identifier (Client ID) for tracking user interactions on the website. | 1 day | |
| _gat_UA-76130628-1 | Throttle the request rate to Google Analytics servers. | 1 day |
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InformationAdvertising cookies deliver ads relevant to your interests, limit ad frequency, and measure ad effectiveness.
| Cookie name | Description | Lifetime | Provider |
|---|---|---|---|
| _gcl_au | The cookie is used by Google to track and store conversions. | 1 day | |
| __Secure-3PAPISID | This cookie is used for targeting purposes to build a profile of the website visitor's interests in order to show relevant and personalized Google advertising. | 2 years | |
| HSID | This security cookie is used by Google to confirm visitor authenticity, prevent fraudulent use of login data and protect visitor data from unauthorized access. | 2 years | |
| __Secure-1PSID | This cookie is used for targeting purposes to build a profile of the website visitor's interests in order to show relevant and personalized Google advertising. | 2 years | |
| SID | This security cookie is used by Google to confirm visitor authenticity, prevent fraudulent use of login data and protect visitor data from unauthorized access. | 2 years | |
| APISID | This cookie is used by Google to display personalized advertisements on Google sites, based on recent searches and previous interactions. | 2 years | |
| __Secure-1PAPISID | This cookie is used for targeting purposes to build a profile of the website visitor's interests in order to show relevant and personalized Google advertising. | 2 years | |
| __Secure-3PSID | This cookie is used for targeting purposes to build a profile of the website visitor's interests in order to show relevant and personalized Google advertising. | 2 years | |
| SSID | This cookie is used by Google to display personalized advertisements on Google sites, based on recent searches and previous interactions. | 2 years | |
| SAPISID | This cookie is used by Google to display personalized advertisements on Google sites, based on recent searches and previous interactions. | 2 years | |
| __Secure-3PSIDTS | This cookie collects information about visitor's interactions with Google services and ads. It is used to measure advertising effectiveness and deliver personalised content based on interests. The cookie contains a unique identifier. | 2 years | |
| __Secure-1PSIDTS | This cookie collects information about visitor's interactions with Google services and ads. It is used to measure advertising effectiveness and deliver personalised content based on interests. The cookie contains a unique identifier. | 2 years | |
| SIDCC | This security cookie is used by Google to confirm visitor authenticity, prevent fraudulent use of login data, and protect visitor data from unauthorized access. | 3 months | |
| __Secure-1PSIDCC | This cookie is used for targeting purposes to build a profile of the website visitor's interests in order to show relevant and personalized Google advertising. | 1 year | |
| __Secure-3PSIDCC | This cookie is used for targeting purposes to build a profile of the website visitor's interests in order to show relevant and personalized Google advertising. | 1 year | |
| 1P_JAR | This cookie is a Google Analytics Cookie created by Google DoubleClick and used to show personalized advertisements (ads) based on previous visits to the website. | 1 month | |
| NID | Show Google ads in Google services for signed-out users. | 6 months |
Analytics cookies collect information and report website usage statistics without personally identifying individual visitors to Google.
InformationAnalytics cookies collect information and report website usage statistics without personally identifying individual visitors to Google.
| Cookie name | Description | Lifetime | Provider |
|---|---|---|---|
| _dc_gtm | Manage and deploy marketing tags through Google Tag Manager. | 1 year | |
| 1P_JAR | Gather website statistics and track conversion rates for Google AdWords campaigns. | 1 month | |
| AEC | 1 month | ||
| ar_debug | Debugging purposes related to augmented reality (AR) functionalities. | 1 month | Doubleclick |
| IDE | The IDE cookie is used by Google DoubleClick to register and report the user's actions after viewing or clicking on one of the advertiser's ads with the purpose of measuring the effectiveness of an ad and to present targeted ads to the user. | 1 year | Doubleclick |
| ad_storage | Enables storage, such as cookies (web) or device identifiers (apps), related to advertising. | 1 year | |
| ad_user_data | Sets consent for sending user data to Google for online advertising purposes. | 1 year | |
| ad_personalization | Sets consent for personalized advertising. | 1 year | |
| analytics_storage | Enables storage, such as cookies (web) or device identifiers (apps), related to analytics, for example, visit duration. | 1 year |
Technological crime is arising as a downside of technology advancement. Blackhat hackers can brutally attack websites which own valuable information. They can either destroy the data or commit a fraud. These break-in attempts are unpredictable and harmful to e-commerce business . None of existing E-commerce interface is 100% secured including Magento. On the contrary, Magento stores may become ideal prey for hackers as mid-sized and big enterprises are often built on this platform. And, multiple failed login attempts can be the very first sign for this crime..
Although default Magento 2 already provides a basic warning system for store owners whenever a break-in attempt is detected, this system is inadequate and vulnerable to brutal attacks. Store admins can be put in a passive situation and not be able to deal with this security issue. To tighten the security for the login process to Magento 2-based online stores, Magento 2 Security extension is developed by Mageplaza. For the purpose of preventing unauthorized accesses from hackers, a warning system is provided with the Blacklist/Whitelist filter, Warning email system and Login report. Hence, this module gives store owners peace of mind.
You’d better be aware rather than be pity, it’s essential that you should be notified as soon as possible when you’re being attacked by consecutive failed logins in the backend. Security extension for Magento 2 would like to supply a precautionary module that can wake your alert up immediately. Right after a login from a forbidden IP or excessive failed break-in attempts are found, login actions will be cautioned, outlined, put in the alert email and sent to store admins/owners.
Wishing to contribute to the Magento community’s safety, some advanced functions available in this free version can be listed below.


To broaden your control ability, a list of security checking will be given account of store’s related security points generally. Some criterias are Username, CAPTCHA test, Magento version, database prefix, etc
In the Professional edition, store owner can be advised particular guidances how to fix it thoroughly. Everything won’t be a time-consuming tasks when comes to security issue.

If a person attempts to log into an account multiple times but not succeed because of entering wrong passwords/usernames, it may not a simple mistake. These login attempts aren’t perceived to come from store admins and they are harmful to the store.
To prevent this issue, a warning system is applied. First, the system will count the number of failed logins, if this number reaches the maximum, a warning letter will be sent to store owners/admins every 5 minutes until no failed break-in attempts are found.

The 5 latest logins will be recorded automatically and presented on the Dashboard. Conveniently, everytime you enter the backend, you can check and keep track if there are suspicious logins.
To view more than 5 latest login attempts at the Dashboard, you can go to Login Log and view details of the past logins, such as Login Information (login time, IP, URL and Referral URL Status), Browser Information (browser version, platform,..) By clicking on a name of a login attempt, you will be redirected to its detail login information in the Login Log as well.
When there are many doubtful attempts coming to your store at any time, an automated e-letter flow will print out a report and send it to you and your colleague mail addresses.
To protect against brute force attacks, blocking/allowing IP address(es) is commonly use to manage access permission from a personal computer, or even a particular area. The extension will quickly capture disruptive IPs and handle it to you in the nick of time.
The collections of forbidden IP addresses and authorized IP addresses are called Blacklist and Whitelist, respectively. IP addresses can be restricted in a single IP, multiple IPs, a range of IPs or multiple ranges of IPs.
Activities of each admin will be recorded and save into logs, such as login, save, delete, flush, etc This feature is not only enhance the guarding process, but also help you keep track the management from your team carefully.
Furthermore, you can explore more interesting functions in this below list.
Full feature list
Jacker is the Chief Technology Officer (CTO) at Mageplaza, bringing over 10 years of experience in Magento, Shopify, and other eCommerce platforms. With deep technical expertise, he has led numerous successful projects, optimizing and scaling online stores for global brands. Beyond his work in eCommerce development, he is passionate about running and swimming.
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