For shoppers, gift cards are a convenient product that offers a fun shopping experience and make meaningful gifts during holidays for loved ones.
However, for store owners, gift cards are a golden ticket to increased sales and bring in significant profits for many brands. Here are some interesting facts about gift cards:
The global gift card market size was valued at $984.3 billion in 2023 and is expected to reach $3.09 trillion by 2030. The average value of gift cards given as a gift is $47.91. 90% of people consider physical gift cards appropriate for gifting. 64% of U.S. consumers buy gift cards as holiday gifts.
There are 3 main types of Magento 2 gift cards.
This should be the fist and most farmiliare type to customers. A physical gift card is packaged in a custom mailer and sent to the recipient. It can be redeemed
A virtual gift card is sent via email to the recipient. The buyer can include a personal message, and later, the recipient can use the card to reduce order’s total when purchasing on the website.
In Magento 2, a combined gift card is a product that exists as virtual and physical gift cards at a combined gift card in Magento 2 is available as both a virtual and physical card, sharing the features and functionalities of both types.
By offering valuable virtual gift cards, you can attract new customers who can’t come to your store. Once shoppers complete an online purchase, you can target them with personalized messages, encouraging repeat purchases.
Merchants can reward loyal or high-value customers with gift cards, giving them an extra incentive to keep shopping at your store. Over time, these customers become more loyal and may even spread positive word-of-mouth about your brand.
Research shows that users are more likely to make a purchase when offered a discount. Gift cards effectively provide this incentive, leading to a substantial increase in sales.
In short, gift cards are beneficial for both store owners and shoppers. For store owners, they boost brand awareness, increase traffic, and build customer loyalty. For customers, they provide a convenient and safe way to buy and send gifts.
Creating a gift card and put it on sell like other product in Magento 2 is actually quite simple when using Magento 2 Gift Card Extension. Just follow our step-by-step instructions below and you’ll have a gift card product in the blink of an eye.
We will focus on the basic parts, but you can set up based on your preference. Let’s start!
Step 1: Navigate to your Magento admin backend > Catalog > Products > Add Product > Gift Card Product
Step 2: Choose the Attribute Set as Gift card
Step 3: Fill out the necessary details for your gift card product, such as: Product name, SKU, Quantity, etc.
Step 4: Scroll down to the Gift Card Information section and enter the required fields.
Gift Card Type: Choose among 3 options.
Step 5: Configure the rest as you want and hit Save when you’re done.
Magento 2 gift cards are just another type of product. That means you can handle them using the same import/export methods applied to other products.
If you’re unfamiliar with how product export works in Magento 2, especially when it comes to filtering or excluding attributes, this product export tutorial will give you the basics before diving into gift cards.
In Entity Type, choose Products
Now, the system will display more sections. Select an import behavior from the 3 options given: Add/Update, Replace, and Delete.
Finally, select your file with gift card data to import to your Magento 2 store. Don’t forget to click the Check Data button on top right corner to see if your file is correct. If it doesn’t match, the system will notify you like this.
Go to System > Export
Select Products for Entity field
Then, customize filters to export gift cards only. In case your gift cards are linked to a specific category, use that category as a filter. If you don’t do this step, the system will export gift cards along with all other products.
Now, click the Continue button and you’re done.
Gift cards are in deed essential elements that boost sales dramatically for e-commerce stores. They helps enhance shopping experience and turn normal customers into dedicated members.
Hope that our article today has given you a clear understanding on how to create a Gift Card for sell and import/ export gift cards easily in Magento 2.
If you have any questions, please feel free to ask.
Jacker is the Chief Technology Officer (CTO) at Mageplaza, bringing over 10 years of experience in Magento, Shopify, and other eCommerce platforms. With deep technical expertise, he has led numerous successful projects, optimizing and scaling online stores for global brands. Beyond his work in eCommerce development, he is passionate about running and swimming.
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