Vinh Jacker | 08-01-2022
You’ve launched your Magento website—it’s visually appealing, runs smoothly, and is user-friendly. But the work doesn’t stop there. Proper maintenance is crucial to ensure your website continues to offer an optimal experience for customers, which in turn drives lead generation and sales. This blog post will cover 12+ expert tips for maintaining your Magento website and explain why maintenance is essential for boosting your sales.
Make sure your store is not only in good shape but also thriving with a professional team yet at an affordable price.
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Do you know that as of August 6, 2021, there are more than 1.88 billion websites on the Internet?
And if you’re wondering where Magento stands in this picture, we have the statistics for it as well. In 2021, Adobe Commerce (Magento) powered 270,000 active E-commerce sites.
You can see that there are millions of fish in the ocean. Therefore, the only way to make your starfish (Magento site) outstanding is through consistent maintenance. After a specific time, your website demands care and service to keep running smoothly.
With the right maintenance plan, you’ll protect your Magento website from cyber attacks, optimize its performance, as well as boost your sales.
An ideal maintenance plan included in our Magento support packages:
But how to build an ideal maintenance plan for your Magento website? Read on to find out more!
Related article: Magento Support and Maintenance Services: Everything to Know
Magento website maintenance should begin with monitoring its performance. By doing so, you can spot any problems that are existing or may arise in the future.
High-performing websites result in better UX (User Experience), higher engagement rates, and lower bounce rates. Common faults (e.g., slow loading speed, non-working CTA buttons, or large image size) negatively affect your website performance.
There are many diagnostic tools to evaluate your current website performance, such as Google Analytics. Assess different metrics, including traffic levels, traffic sources, and bounce rates, to identify potential trouble spots.
Site speed is essential to any website. It can quickly determine whether a visitor sticks around on your website or not. But it is actually even more important than that.
Search engines, especially Google, place heavy importance on site speed when determining which sites to show at the top of the SERP (search engine results page). You can’t be number one if your website is loading too slowly! Speed optimization helps increase SEO (search engine optimization), so it can’t be ignored.
Google PageSpeed Insights is a helpful website speed-testing tool, which scores your speed on a scale from 0 to 100. The higher your score, the better your Magento website is performing.
This tool can generate tests for both your desktop and mobile website. You can also see suggestions to improve your website performance, some of which you can implement right away.
Having sub-par security not only puts your business and user data at risk, but also negatively impacts your SEO ranking. Hence, when it comes to maintaining your Magento website, implementing robust security measures should be a high priority.
Central to this task is updating your software with any essential security patches as soon as they are released. This should apply both to patches for Magento and for any plug-in that you use on your website.
In addition, consider doing the following for better website security:
Integrity is a vital factor while refurbishing your Magento website. Check whether your extensions are built on standard quality code. If not, you should update it to provide superior service to your customers.
Evaluate your website code and make sure that it complies with Magento’s coding standards. Enhance your code’s readability by abiding by the rules of Magento Code Standards. Quality code helps maintain the security of your code.
Given the high level of technical expertise required for this task, it is advisable to hire certified Magento developers if you are not an expert. The Mageplaza team ensures that your Magento store maintains high-performance, security, and scalability, so you can focus on growing your business.
Links & images are key elements that Magento experts advise you to look out for.
Broken links take away from the user experience, making it more likely for visitors to leave your website than convert. Broken links will start to negatively impact your SEO rankings as well, ultimately leading to lower traffic.
Some tools like Google Search Console and Bing Webmaster help you detect error links and fix them quickly so that you can provide a smooth user experience.
Similarly, broken images also negatively affect your website and user experience. The cause is typically an incorrect file path in the code. So, regularly check your website for broken images, and resolve them as soon as you spot them.
Most companies use forms on their sites to support marketing and sales activities. The data that is collected through forms is invaluable, so, it’s necessary to keep your forms fully functional & prevent the risk of leaking leads.
To do so, you should undertake regular checks on all website forms to make sure that they’re accurately capturing data. In addition, test any backend processes that you’ve put in place for responding to customers who fill in these forms.
Look for ways to optimize your website forms so that it’s easy for users to fill out the details. Remove unnecessary fields from your forms to not make them lengthy. If not necessary, don’t make use of the reset and clear buttons in your forms.
Related topic: A Complete Guide to Customer Registration Form in Magento 2
One of the overlooked but most crucial parts of website maintenance is testing your order process.
It’s necessary to test the entire order process on a regular basis to ensure that every single UX is a seamless one. Analyze some features like product navigation, add-to-cart, checkout and payment because they are the main reasons behind cart abandonment.
If you provide a seamless experience during the order process, it’ll make customers return to your website for more orders.
Another task on your monthly website maintenance checklist should be to back up your Magento website.
In case of any technical, security, or other issues, you can sit back and relax with complete knowledge that you have a backup system. And you’ll never have to start from ground zero or create an entirely new website from scratch.
Magento product images are sometimes cached in a dedicated cache folder. The Catalog Cache folder becomes more extensive due to adding and deleting products in the catalog. By flushing the cache, you can free up significant disk space.
You can easily flush image cache from your admin panel. Head to System > Tools > Cache Management, scroll down, and you will find Flush Catalog Images Cache.
Your Magento website is a living, breathing entity on the Internet. Each update you make to your website once it’s “live” plays a part in its interaction with visitors, customers, and search engines. A static website without any updates could be viewed as a “dead” entity by search engines - with no life and nothing new to offer.
What are the other reasons to update your website frequently with fresh content?
Fresh content = Fresh indexing. The more frequently you update your Magento website with new articles, web pages, and downloads, the more frequently search engines will visit your website. As a result, you’ll have the opportunity to achieve higher rankings based on your content.
Google loves frequent updates. The “Googlebot” constantly searches for web pages that are updated or new, and then adds fresh content to the Google index. So, if you update your content often with valuable and reliable information, your site will have a better chance of ranking higher with each update.
Keep your audience informed and updated. By keeping your audience informed and engaged, you can develop long-term loyalty, which results in returning traffic that adds enormous value to your website.
Below are some tips on how to update content on your Magento website.
Right before making your final Magento website go live, don’t forget to schedule multiple tests to ensure quality and avoid any hiccups.
Treat every security update and patch installation in a similar manner. Ensure that you conduct user testing on all the updates, check if they work well with existing third-party integrations, and see how they impact checkout pages and product description pages.
In addition, don’t forget to educate all the stakeholders about your updates and keep them in the loop; especially, if you are navigating through international E-commerce.
It’s holiday time, and you have a sale going on!
However, your conversion rate is not as good as you expected.
What do you think could be the reason?
We recommend you revisit your website maintenance checklist. Delaying updates, slow site speed, lapses in security, poor customer experience, or even broken links/images can adversely impact your conversion rate.
Believe it or not, website maintenance is considered one of the most helpful conversion tips.
It’d be great if you created a well-drafted maintenance plan and implemented timely notifications and reminders. This way, you’ll know exactly what to do and at what intervals to keep your website running and healthy.
Consider dividing maintenance tasks into weekly, monthly, quarterly, and annual activities. Below is a maintenance plan example that you can try.
Daily maintenance checklist
Weekly maintenance checklist
Monthly maintenance checklist
Annually maintenance checklist
Note: If you want to spend your time on other important activities, you could dedicate a team solely for this maintenance task.
Nowadays, most Magento 2 stores use at least one third-party extension or module. They provide rich customization features that make managing and building stores more accessible and time-saving. When your business continues to grow, the number of third-party modules installed in your system will also increase.
During Magento website maintenance, make sure that all extensions work correctly and do not affect the store’s functionality. Remember that poor-quality extensions can also cause slow website performance.
With Magento 2 Support & Maintenance services by Mageplaza, you’ll get a reliable and smooth online store, while improving customer experience and achieving great sales results. To be specific, how can we help you?
With more than 8+ years in the Magento world, our certified and experienced developers can help you deal with maintenance tasks. Besides, we offer support & maintenance services to all Magento editions, including Magento Open Source, Magento Commerce, and Adobe Commerce Cloud.
So, why don’t you give Mageplaza a nice try now?
EXPLORE MAINTENANCE SERVICES NOW
Launching a Magento website is just the beginning of creating a successful online business. It’s equally vital to spend time and effort on your website maintenance.
We hope these 12+ Magento website maintenance tips have helped you a lot. Don’t hesitate to contact us if you want to discuss this topic more! Thanks for reading!
Jacker is the Chief Technology Officer (CTO) at Mageplaza, bringing over 10 years of experience in Magento, Shopify, and other eCommerce platforms. With deep technical expertise, he has led numerous successful projects, optimizing and scaling online stores for global brands. Beyond his work in eCommerce development, he is passionate about running and swimming.
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