Let’s start with these statistics:
- Data-driven companies are 23 times more likely to acquire customers, 6 times more likely to retain customers, and 19 times more likely to generate revenue
- The average ROI (Return on Investment) for organizations using business intelligence and analytics is 1,300%
- Up to 83% of business leaders have implemented big data projects to gain a competitive advantage
The importance of data is indubitable; that’s why you’ll need a Reports extension for your Magento 2 store. This extension will help you analyze the performance of your business and take the necessary actions.
In this post, we’ll compare the Reports extension by 3 common providers: Mageplaza, Amasty, and Mirasvit. Let’s explore!
Limitations of default Magento
To run an online store and manage time and funds effectively, you need to have constant access to important statistics, while being able to process them quickly and correctly. Only deep analysis from advanced reports can help you thoroughly study customer behavior, see strong & weak points, and make prudent business decisions.
The default Magento 2 Reports extension offers basic features, but it’s still not ideal. When using default Magento, you’ll see the following drawbacks:
- Magento store’s default reports lack the feature for advanced statistical analysis
- There is no option for enterprise-level data with the default Magento analysis
- It’s impossible to create a new layout of data reports
… and many more.
With the help of the Reports extension developed by well-known providers, you can overcome these limitations easily. Read on to learn how different and feature-rich these extensions are.
Mageplaza Reports extension vs. other providers
|
Mageplaza Better Reports |
Amasty Reports |
Mirasvit Reports |
| Basic functionality |
Mageplaza Reports extension comes with all the basic features that you need to track your business performance:
- Customize & compare report periods. The extension lets you customize the period in which the data is collected. As a result, you can make comparisons easily.
- Display new advanced reports. Along with available reports in default Magento 2, Mageplaza Better Reports offers more advanced reports, such as sales report by location, sales by category, sales by attribute set, etc.
- Display data by charts. With various types of data, you’ll have a visual look at statistical data, compare, follow, and process more easily.
- Filter report elements. You can select the features of a report to make the filter action. For instance, the Sales Reports by Location can be filtered by different order statuses, such as pending, processing, complete, etc.
- Customize dashboard layouts. You can drag and drop to move report cards around and arrange figure sections with ease. |
Like the plugin by Mageplaza, Amasty Reports has the basic features:
- Customize & compare report periods
- Display new advanced reports
- Display data by charts
- Filter report elements
- Customize dashboard layouts |
Mirasvit Reports supports the following basic features:
- Customize & compare report periods
- Display new advanced reports
- Display data by charts
- Filter report elements
- Customize dashboard layouts |
| Unique features |
Mageplaza Reports for Magento 2 includes these unique features for your store:
- User wishlist. You can see reports of which products are favored by customers that are included in their wishlist.
- Sales by postal code. Sales data is grouped by ZIP code.
- Multiple report dashboards. Admins can avoid conflicts when the report dashboard is changed according to your preferences. |
Amasty extension offers these unique features for your store:
- Catalog by brands. The feature allows seeing the statistics based on brands. |
Reports by Mirasvit offers the following unique features:
- Report of Cost of Goods Sold (COGS). The extension allows you to display the invoice cost & inventory cost for products that the store sold during a selected period. |
Feature comparison: Summary
| Key features |
Mageplaza Better Reports |
Amasty Reports |
Mirasvit Reports |
| Customize & compare report periods |
✔️ |
✔️ |
✔️ |
| Display new advanced reports |
✔️ |
✔️ |
✔️ |
| Display data by charts |
✔️ |
✔️ |
✔️ |
| Filter report elements |
✔️ |
✔️ |
✔️ |
| Customize dashboard layouts |
✔️ |
✔️ |
✔️ |
| User wishlist |
✔️ |
❌ |
❌ |
| Sales by postal code |
✔️ |
❌ |
❌ |
| Multiple report dashboards |
✔️ |
❌ |
❌ |
| Catalog by brands |
❌ |
✔️ |
❌ |
| Report of Cost of Goods Sold |
❌ |
❌ |
✔️ |
Pricing comparison
| Mageplaza Better Reports |
Amasty Reports |
Mirasvit Reports |
- Standard: $99 then $59.4/year
- Pro: $199 then $119.4/year
- Ultimate: $299 then $179.4/year |
- Lite: $299 then $185/year
- Pro: $499 then $305/year
- Premium: $569 then $345/year |
- Community: $199
- Enterprise: $368 |
Conclusion
And that’s how Magento Reports of each provider works. We hope this comparison article helps you choose a suitable solution for your store.
For other information, such as extension updates, support, and so on, you should contact the vendor directly. Thanks for reading!
