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Product Labels for Magento 2

v4.5.0
5.0
(14 reviews)
Read all >
Magento 2 Product Label lets you display product badges like Sale, New, or Hot Deal badges on product listing, product detail, related products and out‑of‑stock items. These eye-catching labels can increase conversion rates by up to 55% by drawing attention to key products and motivating faster buying decisions. With flexible design options and rule-based automation, you can manage multiple campaigns effortlessly, making your storefront more engaging and sales-driven.
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Compatible with Hyva theme (view demo)
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Compatible with API/GraphQL
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Design product label and preview the result
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Automate product label based on condition rules
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Display various labels for different customer segments
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Showcase several labels in one product
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Create appealing labels quickly with ready-to-use templates
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Customize label messages by variables
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Set labels on many pages: product page, product listing page, and search page
Compatible with:
Community: 2.4.4 - 2.4.8
Enterprise: 2.4.4 - 2.4.8
Free Installation
Free 1 year support & updates
60 days money back guarantee
GraphQL icon
GraphQL
Rest_api icon
Rest API
Hyvä theme icon
Hyvä Theme
Progressive Web App icon
Progressive Web App

Supercharge your store's growth with Magento 2 Product Tags

Increase sales
Boost sales
with attractive product tags
Conserve time and money
Save time and money
through automated label application
Improve your branding
Enhance branding
with customizable label designs

Key Features of Magento 2 Product Labels

Create visually appealing labels using pre-made templates

Design eye-catching labels with ready-made templates

The Magento 2 Product Tags extension makes it easy for store owners to design attractive labels that highlight promotions and special offers. With a variety of ready-made templates, you can quickly customize fonts, colors, sizes, and image positions to match your brand’s style. Plus, the live preview feature lets you see changes in real time, so you can fine-tune your labels anytime from the admin panel.

Auto-apply labels using condition-based rules

Automatically show or hide labels such as out-of-stock labels, sale badges, or best-seller tags based on flexible conditions like stock status, price rules, or new product dates.
Grid for label management
One product with many labeling

Display various labels to different customer groups

The Magento 2 Product Labels lets store owners show different labels to different types of customers. For example, you can display Hot Deals for regular shoppers, special Member Discounts for logged-in users, or Bulk Discount labels for wholesale buyers. This helps you personalize promotions and grab the attention of every customer group.

Manage all labels on one grid

Product labels allows store admins to manage all product labels in one place. The clear, user-friendly grid lets you quickly view, edit, and organize labels across your entire catalog without hassle.
Manage rules grid
Solution for PWA Product Labels

Show multiple labels on one product

This extension allows combining multiple Magento product labels such as Hot Deal, New, and Limited Offer on one item. You can even show labels for grouped products or child products.

More options for Magento 2 Product Labels extension

Customizable product labels
With the Magento 2 Product Labels extension, store owners have full control over the display of product labels. You can easily customize fonts, colors, sizes, and label image positions to match your store’s design.
The plugin also allows you to choose from 9 different label positions on the product image, including top left, top center, top right, middle left, center, middle right, bottom left, bottom center, and bottom right—giving you the flexibility to place labels exactly where they look best.
Label priority
The Label Priority feature allows store admins to decide which labels appear first when a product has multiple labels. Labels with higher priority values will be displayed first, so the most important promotions or messages are always shown more visibly to customers.
Pre-made labels
To make it easier for store admins and speed up the setup process, Mageplaza provides a collection of over 55+ ready-to-use product tags and badges for sales, seasonal events, and limited offers.
Instead of creating labels from scratch, you can simply choose from this library and apply them directly in your store’s backend. These attractive, ready-to-use stickers help you highlight key offers and make your products more noticeable to shoppers.
Preview labels instantly
Quickly see how your product tags will look before saving. The Product Labels extension lets you use the real-time label preview tool to visualize how product tags appear on your storefront before applying changes.
PWA-ready labels
Our PWA-ready Product Labels solution helps improve your store’s appearance and performance across all devices by fully supporting Progressive Web App (PWA) technology.
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1. Mobile-friendly interface: The extension is designed to work perfectly on any screen size. It ensures your product labels and storefront look great and are easy to navigate on mobile devices.
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2. SimiCart PWA compatibility: When integrated with SimiCart PWA, your store gains the benefits of a PWA. Customers can browse and even complete purchases offline, providing a smooth, app-like shopping experience.
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3. PWA studio storefront support: Mageplaza’s product labels work seamlessly with Magento PWA Studio. It supports features like push notifications, offline browsing, and faster load times — making your store feel like a native app without the need to install anything.
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4. Magento Venia storefront compatibility: The extension is fully compatible with Magento Venia, allowing you to easily integrate PWA features while keeping your store flexible, scalable, and ready to compete in the fast-changing eCommerce market.
Message label customization
Magento 2 Product Labels allows admins to customize label messages with predefined or custom variables. These labels can show sales status, discount percentages, days left for special prices, deal quantities, and more. The goal is to create dynamic, personalized labels with relevant information for different products and promotions. The variable structure is user-friendly and easy to apply.
Here are 2 variable types:
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1. Predefined variables: The extension comes with a set of predefined variables, including
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- {special_price}: Display the special price of a product.
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- {day_left}: Show the number of days left for a special price or promotion.
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- {save_percent}: Indicate the percentage of savings on a product.
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2. Custom variables: Administrators can also create their own custom variables according to specific needs and promotions. This flexibility allows the creation of a wide range of labeling options.
Time period
With Magento 2 Product Labels module, you can schedule label display for timed promotions such as flash sales or holiday offers using specific start and end dates.. Once the time period ends, the labels will automatically stop showing. This feature is perfect for seasonal sales, limited-time offers, or special events.
Related product labels
Magento 2 Product Tags lets you automatically show labels on related products, not just the main item. When this option is enabled, any promotional or descriptive label added to a product will also appear on its related products. This helps increase product visibility, encourages customers to browse more items, and can lead to higher sales. This ensures consistency by showing tags like 'Hot Deal' or '20% Off' on both main and related products.
Preview matched products
Magento 2 Product Labels lets store admins easily preview which products will have labels based on the condition rules they’ve set. This way, you can double-check and make sure the labels will appear on the right products before applying them. It helps avoid errors and saves time by allowing you to review everything in advance.
Informative tooltips
Our Magento 2 Product Tags includes a tooltip feature that helps improve the shopping experience. Store admins can add short, helpful text to appear when customers hover over a product label. These tooltips provide extra information without cluttering the page, making it easier for shoppers to understand special offers or product details at a glance.
Rest API & GraphQL
Our solution is fully compatible with both REST API and GraphQL, giving developers more flexibility when integrating label management into their Magento store.
With this feature, store owners and developers can easily automate and manage product labels across multiple systems. Using the REST API, admins can programmatically retrieve, update, or configure label data through available endpoints. Meanwhile, GraphQL support allows for more targeted data queries, helping improve performance and speed when handling complex label operations.

What customers say about us

Product reviews: 14
Overall rating: 5.0
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Jayme Christiana
26 January 2024
Verified purchase
I've been using this thing for about a year now, and it's made a real difference. I can make custom labels on all the pages, and it loads faster.
Vish
15 June 2023
Verified purchase
One of the best plugin for various option for tagging , this does it.
JProfor
11 November 2022
Verified purchase
Great extension to use for your sale campaings.
juan sosa
16 August 2022
Verified purchase
Funciona muy bien, no tuvimos problema en configurarla
Devania
04 May 2022
Verified purchase
It's like a way to highlight your products, though I expect there would be more ready templates.
Simona
13 April 2021
Verified purchase
This extension is too useful. It has so many applications that it's indispensable for e-commerce. Sales, Hot, Special prize, New arrivals... with this extension customers will see immediately which products are the trends of the moments. Simple to install and customizable in many ways.
DDC Australia
06 August 2020
Verified purchase
We were looking for an extension that is easy to use and has some customization and so far we have been very impressed with Mageplaza product labels. This is our second extension that we have purchased from Mageplaza and are very happy with both.
Abhishek Sood
26 February 2020
Verified purchase
We have used two company's extensions for the Product Label and our experience is nothing short of bad. We have been using Mageplaza's extension on our store and frankly we always tend to move towards Mageplaza extension because we know Mageplaza's extension can never disappoint us because they have a strong team of developers behind who will solve your issues within few hours. We have had used Product label extension from another provider and we were disappointed to be true with you. We even hired freelancer but it was also not worth it so we finally had to buy Mageplaza's Product Labels and now everything is a breeze. Thank you once again Mageplaza. Did we forgot to tell that we now have 9-10 Mageplaza's extension on our store. More to come...
Yehoshua
13 February 2020
Verified purchase
The extension works as described. Great customer support!
Eddie
06 August 2019
Verified purchase
We are dealing with multiple extension suppliers, and the only that never had conflicts nor issues are Mageplaza extensions. This extension is really needed to boost your store. Thanks, guys.
Bergur
11 March 2019
Verified purchase
It does exactly what is says on the box :) It was easy for me to use labels of my own design, as the pre-made labels didn't fit my usage.
David James
12 February 2019
Verified purchase
Thank you so much for the Product Label extension of Mageplaza. It helps me to decorate the sales products to become much more attractive and lively. The wide range of available templates makes me feel really excited. Thanks
David
30 January 2019
Verified purchase
Product Labels really works for my store's sales campaigns. I can easily grab customers' notice when they visit stores by the beautiful badges on items. They love this and I also love this. I wish I can know Product Label sooner :D Thanks so much!
Anne
03 January 2019
Verified purchase
I think my store has changed to a very new attractive look since I installed Product Label extension. I love the way to try on the diverse template for product tags, change color, tags and many more. Really excited!!! Most importantly, the conversion rate of my store for each sales campaign has increased incredibly!

Release notes

  • v4.5.0 (Magento v2.4.x)

    28 April 2025

    • New Update: Update UI/UX: Grid to select a template for the label in Admin
    • New Update: Bettter Perfomance: Optimization when Index Rule
    • Compatibility: Compatible with Hyva
    • Compatibility: Compatible with Magento 2.4.8
  • v4.4.1 (Magento v2.4.x)

    15 May 2024

    Compatibility: Now compatible with Magento 2.4.7

  • v4.4.0 (Magento v2.4.x)

    04 January 2024

    • Compatibility: The extension is now compatible with the Hyva theme
    • New Update: We updated the use color picker jQuery
    • New Update: We updated create get Meta Data label (GraphQl)
    • Bug Fix: We fixed the bug EQP
  • v4.3.2 (Magento v2.4.x)

    24 April 2023

    • Compatibility: The extension is now compatible with Magento v2.4.6
    • Bug Fix: We fixed the bug php8.1
  • v4.3.1 (Magento v2.4.x)

    23 January 2023

    • Compatibility: The extension is now compatible with Multi source
    • Compatibility: The extension is now compatible with PHP8.1
    • Compatibility: The extension is now compatible with Magento v2.4.5
    • Bug Fix: We fixed the bug when using “Same design as product page” save URL list image is wrong
    • Bug Fix: We fixed the bug get data rule when khi save and apply
    • Bug Fix: We fixed the bug get data rule
    • Bug Fix: We fixed the bug wrong rule
    • Bug Fix: We fixed the bug the image size decreased any time we clicked the load template button
  • v4.3.0 (Magento v2.4.x)

    09 August 2022

    • New Update: We updated the get label from the listing page for the mini cart and checkout pages
    • New Update: We updated translate i18n
    • New Update: We updated the show label on the shopping cart, mini cart, checkout page, and OSC page
    • Bug Fix: We fixed the bug label position in the mini cart and checkout page
    • Bug Fix: We fixed the bug tooltip position in the mini cart and checkout page
    • Bug Fix: We fixed the bug in some CSS in the frontend, system in the admin
  • v1.5.0 (Magento v2.3.x)

    09 August 2022

    • Added: show label on shoping cart page, mini cart, checkout page and OSC page
  • v4.2.0 (Magento v2.4.x)

    09 June 2022

    • Added features:
      • Hide Label with Zero Value
      • Display if Stock is lower than
      • On Sale Condition: discount amount, discount percentage
      • New product condition: new from/to date, created date
    • Compatible with Magento v2.4.4
    • Fixed minor bugs
  • v1.4.0 (Magento v2.3.x)

    09 June 2022

    • Added features:
      • Hide Label with Zero Value
      • Display if Stock is lower than
      • On Sale Condition: discount amount, discount percentage
      • New product condition: new from/to date, created date
    • Fixed minor bugs
  • v4.1.1 (Magento v2.4.x)

    28 December 2021

    • Compatible with Magento 2.4.3-p1
    • Fixed minor bugs
  • v1.3.0 (Magento v2.3.x)

    21 November 2021

    • Added Tooltip feature
    • Added enable for related, upsell, cross-sell products
    • Compatible with Magento 2.4.3
    • Fixed minor bugs
  • v4.1.0 (Magento v2.4.x)

    21 November 2021

    • Added Tooltip feature
    • Added enable for related, upsell, cross-sell products
    • Compatible with Magento 2.4.3
    • Fixed minor bugs
  • v1.2.1 (Magento v2.3.x)

    16 July 2021

    • Compatible with Magento 2.3.7
    • Fixed minor bugs
  • v1.2.0 (Magento v2.3.x)

    10 May 2021

    • Added limit label and show label with new, on sale products
    • Added add out stock label
    • Fix minor bugs
  • v4.0.1 (Magento v2.4.x)

    07 April 2021

    • Compatible with Magento v2.4.2
    • Fixed minor bugs
  • v4.0.0 (Magento v2.4.x)

    13 October 2020

    • Supported Magento v2.4.0
  • v1.1.5 (Magento v2.3.x)

    13 October 2020

    • Fixed label error with multi-stores
    • Fixed discount label error on category page
    • Fixed other minor bugs
  • v1.1.4 (Magento v2.3.x)

    15 July 2020

    • Fixed error with re-index Best Seller Products
  • v1.1.3 (Magento v2.3.x)

    30 June 2020

    • Fixed display error on Search page
    • Fixed date format error
  • v1.1.2 (Magento v2.3.x)

    05 May 2020

    • Fixed upload image error in backend
    • Fixed error with multi-store mode
    • Fixed position error on category page
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Frequently Asked Questions

Magento 2 stores should use custom badges to draw attention to key promotions and products. These product badges make it easier for shoppers to identify best-sellers, discounts, and limited-time offers. They also enhance your store’s visual appeal and create urgency with labels like “New Arrival” or “Out of Stock,” helping boost conversions.

Key benefits of Product Labels for Magento 2 include the following:
- Highlight sales and promotions by drawing attention to sale prices, discounts, limited-time offers, etc
- Create appealing labels quickly with ready-to-use templates
- Design product labels flexibly with various attributes
- Promote popular items by using best-seller labels
- Make custom variables that can be used in the label message

To add a label on the product in Magento 2, you need to follow these steps:
Step 1: Go to Admin > Mageplaza > Product labels > Manage rules.
Step 2: Click on Add New Rule from the top right corner.
Step 3: Fill in the Label Name and Label Status fields in the general sections.
Step 4: In the conditions section, select the Product Attribute option and choose the attribute you want to use for the label.
Step 5: In the label design section, you can customize the label's appearance by selecting a Label Shape, Label Color, and Text Color
Step 6: Click on Save to add the label to your product. For more detailed instructions, please follow our our guide.

To configure product labels using Mageplaza’s Product Labels extension, follow these steps:
1. Access the admin panel:
Navigate to Admin Panel > Mageplaza > Product Labels > Manage Rules.
2. Create a new label rule:
Click on the “Add Rule” button located at the top right corner.
3. General settings:
- Rule name: Assign a unique name to your label rule.
- Status: Set the rule status to “Enable” to activate it.
4. Set display conditions:
Define the conditions under which the label should appear. You can base these on:
- Product attributes (e.g., SKU, price, stock status)
- Categories
- Attribute sets
5. Design the label:
Customize the label's appearance:
- Template: Choose from ready-made templates or upload a custom image.
- Text: Input the label text, utilizing variables like {save_percent} or {special_price} for dynamic content.
- Style: Adjust font, size, color, and position to align with your store's branding.
6. Save the rule:
After configuring all settings, click “Save” to apply the label to your products.

Yes. The Magento 2 Product Labels extension lets you customize label text, image, shape, size, color, and position. You can also use dynamic variables to automate display based on product data such as stock or discount.

No, there is no limit. You can create unlimited labels using Mageplaza’s Magento 2 Product Labels extension to promote various products, offers, or customer segments.

Yes. You can display product labels to specific audiences by creating rules based on customer groups. For example, you can show 'Member Discount' to logged-in users or 'Bulk Offer' for wholesale buyers.

Magento 2 Product Labels can be shown on multiple pages: product listing pages, product detail pages, search results, and related product blocks. This ensures consistent promotion across your storefront.

Yes, Product Labels is compatible with Hyva theme. However, the checkout only supports hyva-themes/magento2-theme-fallback. To learn how to enable checkout on Hyva, please follow this guide.

Mageplaza provides FREE Hyva Checkout Compatibility for all of our extensions upon requests. You can request by contacting us via email, live chat, or support ticket. Our team will respond within 24 hours and ask for details such as Order ID, extension name, Magento & Hyva versions, and any special requirements. To qualify, your module subscription must be active. If your subscription has expired, renewal is required as some older modules do not support Hyva. Additional customization requests may incur extra costs, and our team will inform you before proceeding. For assistance, feel free to reach out - we're here to help!

Magento Edition *
Version *
FREE installation
Ends in:
03 : 00 : 00 : 00
Get 10% OFF
Ending in:
0 : 0 : 0 : 0
flash sale -10%

Pricing

Choose your suitable edition.

Community

$134.1 ($149) first year
Free 1 year support & updates Tooltip
60 days money back guarantee
Read our policies
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Supports for Magento 2 Community Edition

Enterprise/ Magento Cloud

$314.1 ($349) first year
Free 1 year support & updates Tooltip
60 days money back guarantee
Read our policies
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Supports for Magento 2 Enterprise Edition
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