Magento ActiveCampaign integration overview
ActiveCampaign is an all-in-one customer experience automation platform that combines email marketing, marketing automation, CRM, and customer segmentation tools. Let’s explore how your business can benefit from the Magento ActiveCampaign integration!
Benefits of Magento ActiveCampaign integration:
Key features of our Magento ActiveCampaign integration services
Data sync
Keep your ActiveCampaign account updated with Magento order details, including product names, SKUs, revenue, and order status. This data powers conditional logic, tagging, and personalized campaigns.
Automation triggers
Connect your Magento store to ActiveCampaign and set up automation triggers to expand revenue opportunities. For example, recover abandoned cart emails with personalized messages and tailored product recommendations.
Behavior-based automation
Trigger automated actions (such as sending emails or adding tags) depending on specific user actions or behaviors within your website and email campaigns. This means you can personalize your customer journey by responding to actions like form submissions, website visits, or abandoned carts.
Customer journey mapping
Track customer interactions across your Magento store and ActiveCampaign campaigns to create personalized customer journeys. Understand where customers drop off and optimize touchpoints for better engagement.
Sales CRM integration
If you're using ActiveCampaign's built-in CRM, our integration allows you to sync Magento customer activity directly into your sales pipeline. Keep your sales team informed with up-to-date order status and customer behavior.
Analytics & insights
Measure the performance of your marketing campaigns based on actual sales and revenue data from Magento. Attribute revenue to specific emails or automations, and double down on what works.
Magento ActiveCampaign integration options
Criteria | Pre-made connectors | Professional custom integration service |
---|---|---|
Integration type | Pre-built tool | Custom service built just for your business |
Email list segmentation | ❌ Based on default fields only | ✔️ Behavioral and geo-based segmentation |
Customer journey automation | ❌ Only basic workflows | ✔️ Advanced triggers and flows tied to Magento events |
Product recommendation emails | ❌ Generic lists only (e.g., top sellers) | ✔️ Hyper-personalized based on order history |
Abandoned cart sync | ❌ May miss detailed cart info | ✔️ Full cart and timing data sent to ActiveCampaign |
Customization | ❌ Limited | ✔️ Fully customizable to your business workflows |
Maintenance & support | ❌ Basic | ✔️ 24/7 support with experts |
Cost | Affordable | Higher upfront cost but better ROI |
Why do clients choose Mageplaza?
10+
years of experience in Magento
1500+
successful projects
50+
certified Magento developers
98%
client satisfaction rate
2
months of free support after the project
4.8
stars on Trustpilot
Let's talk!
122,000 clients have been prospering with our services. It's your turn now!
- Free 1:1 consultation
- Free 2-month support after the project
- 10+ years of experience in E-commerce

Frequently asked questions (FAQs)
Yes. With synced order and product data, you can personalize emails by product type, purchase frequency, order value, and more—giving each customer a relevant experience.
Yes, our integration allows you to automatically sync all existing and new customers from Magento into ActiveCampaign, including their email, name, location, order history, and more.
Absolutely. You can trigger abandoned cart automation in ActiveCampaign using real-time Magento data—boosting recovery rates and reducing lost sales.
Yes, ActiveCampaign offers easy-to-use email design tools, allowing you to customize email templates to fit your brand and the customer journey. You can personalize content dynamically with data synced from Magento.