Magento Hubspot
Integration
Services
Are your Magento store and HubSpot CRM working in silos? If you’re manually exporting customer data, struggling to build workflows, or missing chances to recover abandoned carts, you’re not alone.
That’s why we created the Magento HubSpot Integration Service: to connect your store and CRM seamlessly, so you can stop wasting time and start building smarter, automated, and scalable growth systems.
Key benefits of Magento Hubspot integration
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Smarter marketing automation: Imagine sending abandoned cart emails when a shopper drops off—or running personalized campaigns based on purchase history. That’s what happens when Magento feeds live data directly into HubSpot.
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Higher conversion rates: With every order and product view tracked in HubSpot, you can segment customers better, send perfectly-timed follow-ups, and consistently upsell. The result? More sales, less guesswork.
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Unified customer insights: Your team will finally have one complete view of every customer—from their first visit to their latest purchase. HubSpot becomes your true single source of truth.
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Less manual work, fewer errors: Say goodbye to CSV imports and “oops” moments. Everything is automated, accurate, and always up to date.
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Real-time syncing: No more delays. Data flows instantly from Magento to HubSpot, enabling you to respond to customer actions in real-time.
Magento Hubspot integration options
Not sure which Magento–HubSpot integration method fits your business? Here’s a clear comparison to help you decide:
| Integration method | Ideal for | What you get | Strengths |
|---|---|---|---|
| Mageplaza integration service Tailored by Experts |
All businesses seeking done-for-you setup | Custom API sync, full data mapping, workflow automation, post-launch support | End-to-end service, 100% tailored setup, optimized for performance, ongoing maintenance |
| Third-party connectors | SMBs wanting quick plug-and-play setup | Basic contact/order sync, limited behavioral data tracking | Quick setup, affordable, no dev required |
| iPaaS platforms (e.g., Zapier, Make) |
Marketing teams needing cross-app automation | Prebuilt connectors, drag-and-drop logic, basic sync | No code needed, fast to launch, easy to use |
| HubSpot operations hub + Custom Code |
Advanced HubSpot users with dev support | Custom JavaScript on data sync, CRM logic control | Highly flexible workflows, powerful CRM-native automation |
Essential features for seamless Magento-HubSpot sync
Two-way data sync
We automatically sync customer profiles, order histories, abandoned carts, and product data from Magento to HubSpot. Updates in HubSpot can reflect back in Magento, too.
Abandoned cart tracking & recovery
When users leave items in their cart, our integration captures them and sends them to HubSpot. You can then trigger recovery emails, workflows, or push notifications—automatically.
Sync Magento products & orders to HubSpot deals
Each purchase becomes a Deal in HubSpot, complete with line items and values. You can track revenue, campaign ROI, and product performance directly inside your CRM.
Behavioral tracking & contact timeline
Track browsing activity, viewed products, purchase frequency, and customer lifecycle—all visible in the HubSpot contact record—no need to switch tabs.
Flexible field mapping
Customize how Magento fields (like customer groups, shipping preferences, loyalty points) map into HubSpot properties. Create segments that actually match how your business works.
Works with all HubSpot marketing tools
From smart lists to email campaigns to dynamic pages, all HubSpot tools can now access your Magento data—no limitations.
Why leading brands trust Mageplaza to connect Magento with HubSpot?
10+
years of experience delivering custom technology solutions
1500+
successful projects completed
50+
certified developer ensuring high-quality implementation
99%
client satisfaction rate, showcasing our dedication to excellence
30%
faster delivery with our streamlined development and integration process
50+
countries worldwide, trusted by businesses globally
See how we help you connect Magento with HubSpot
Mageplaza’s helped DTC brands, B2B merchants, and global retailers automate their growth with Magento + HubSpot—and we’d love to help you too.
Step 1: Analyze your Magento store & HubSpot goals
We begin by assessing your current Magento setup, data structure, and HubSpot usage. This discovery phase helps us understand your CRM goals—whether it's lead nurturing, order-based segmentation, or lifecycle marketing.
Step 2: Build a secure, custom integration
Our team sets up a private, authenticated API connection between Magento and HubSpot—no extensions, no shortcuts. We handle backend configurations and build the data bridge using best practices for scalability, performance, and security.
Step 3: Define sync rules & data mapping
We work with you to define exactly what should sync—customers, orders, carts, products, events—and how each field maps between platforms. This includes converting orders into Deals, products into Line Items, and syncing timeline activities as custom events.
Step 4: Test, validate, and go live
Once setup is complete, we test the integration using real store data. We validate every sync: customer properties, deal stages, timeline events, behavioral triggers, and custom workflows—then guide you through activation and handoff.
Let's talk!
122,000 clients have been prospering with our services. It's your turn now!
- Free 1:1 consultation
- Free 2-month support after the project
- 10+ years of experience in E-commerce
Frequently asked questions (FAQs)
Our integration supports syncing of all key eCommerce entities in real-time. This includes customer information (name, email, phone, address, customer group), order details (order ID, value, status, payment/shipping method, line items), product catalog data (SKU, name, price, stock level), and cart activity (including abandoned cart contents and timestamps). In addition, we sync behavioral events like product views, cart updates, and purchases, recorded directly on the HubSpot contact timeline. You have full control over what to sync, how frequently, and in which direction (one-way or two-way).
The integration can work with HubSpot’s free CRM to sync basic contact and deal data. However, to fully leverage features like abandoned cart recovery emails, dynamic workflows, lead scoring, smart lists, and advanced segmentation, a Marketing Hub Professional or Enterprise plan is strongly recommended. These tiers unlock the automation capabilities that allow Magento data to drive personalized customer journeys.
Typical implementation time is between 3 to 5 business days, depending on the complexity of your Magento store. This includes module installation, HubSpot app setup, field mapping, sync configuration, and validation testing. For stores with custom modules, multi-store setups, or advanced data models, the process may take slightly longer—but we’ll keep you informed throughout and handle everything end-to-end.
No. The integration is designed with performance in mind. All data syncing is handled via asynchronous API calls and queued background processes. This means customer activity, order creation, and product updates on your store remain fast and uninterrupted. The sync service operates in parallel without blocking frontend or backend operations.