The Complete Guide to UTM Parameters & Google Analytics for Magento website
Master UTM parameters and Google Analytics for Magento. Track traffic sources, measure campaign performance, and practical tips to use it for better business decisions.
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| Cookie name | Description | Lifetime | Provider |
|---|---|---|---|
| _ce.clock_data | Store the difference in time from the server's time and the current browser. | 1 day | Crazy Egg |
| _ce.clock_event | Prevent repeated requests to the Clock API. | 1 day | Crazy Egg |
| _ce.irv | Store isReturning value during the session | Session | Crazy Egg |
| _ce.s | Track a recording visitor session unique ID, tracking host and start time | 1 year | Crazy Egg |
| _hjSessionUser_2909345 | Store a unique user identifier to track user sessions and interactions for analytics purposes. | 1 year | HotJar |
| _hjSession_2909345 | Store session data to identify and analyze individual user sessions. | 1 day | HotJar |
| apt.uid | Store a unique user identifier for tracking and personalization. | 1 year | Mageplaza |
| cebs | Store user preferences and settings. | Session | Mageplaza |
| cf_clearance | Store a token that indicates a user has passed a Cloudflare security challenge. | 1 year | Cloudflare |
| crisp-client | The crisp-client/session cookie is used to identify and maintain a user session within the Crisp platform. It allows the live chat system to recognize returning users, maintain chat history, and ensure continuity in customer service interactions. | Session | Crisp |
| _ga | Store a unique client identifier (Client ID) for tracking user interactions on the | 2 years | |
| _ga_7B0PZZW26Z | Store session state information for Google Analytics 4. | 2 years | |
| _ga_JTRV42NV3L | Store session state information for Google Analytics 4. | 2 years | |
| _ga_R3HWQ50MM4 | Store a unique client identifier (Client ID) for tracking user interactions on the website. | 2 years | |
| _gid | Store a unique client identifier (Client ID) for tracking user interactions on the website. | 1 day | |
| _gat_UA-76130628-1 | Throttle the request rate to Google Analytics servers. | 1 day |
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InformationAdvertising cookies deliver ads relevant to your interests, limit ad frequency, and measure ad effectiveness.
| Cookie name | Description | Lifetime | Provider |
|---|---|---|---|
| _gcl_au | The cookie is used by Google to track and store conversions. | 1 day | |
| __Secure-3PAPISID | This cookie is used for targeting purposes to build a profile of the website visitor's interests in order to show relevant and personalized Google advertising. | 2 years | |
| HSID | This security cookie is used by Google to confirm visitor authenticity, prevent fraudulent use of login data and protect visitor data from unauthorized access. | 2 years | |
| __Secure-1PSID | This cookie is used for targeting purposes to build a profile of the website visitor's interests in order to show relevant and personalized Google advertising. | 2 years | |
| SID | This security cookie is used by Google to confirm visitor authenticity, prevent fraudulent use of login data and protect visitor data from unauthorized access. | 2 years | |
| APISID | This cookie is used by Google to display personalized advertisements on Google sites, based on recent searches and previous interactions. | 2 years | |
| __Secure-1PAPISID | This cookie is used for targeting purposes to build a profile of the website visitor's interests in order to show relevant and personalized Google advertising. | 2 years | |
| __Secure-3PSID | This cookie is used for targeting purposes to build a profile of the website visitor's interests in order to show relevant and personalized Google advertising. | 2 years | |
| SSID | This cookie is used by Google to display personalized advertisements on Google sites, based on recent searches and previous interactions. | 2 years | |
| SAPISID | This cookie is used by Google to display personalized advertisements on Google sites, based on recent searches and previous interactions. | 2 years | |
| __Secure-3PSIDTS | This cookie collects information about visitor's interactions with Google services and ads. It is used to measure advertising effectiveness and deliver personalised content based on interests. The cookie contains a unique identifier. | 2 years | |
| __Secure-1PSIDTS | This cookie collects information about visitor's interactions with Google services and ads. It is used to measure advertising effectiveness and deliver personalised content based on interests. The cookie contains a unique identifier. | 2 years | |
| SIDCC | This security cookie is used by Google to confirm visitor authenticity, prevent fraudulent use of login data, and protect visitor data from unauthorized access. | 3 months | |
| __Secure-1PSIDCC | This cookie is used for targeting purposes to build a profile of the website visitor's interests in order to show relevant and personalized Google advertising. | 1 year | |
| __Secure-3PSIDCC | This cookie is used for targeting purposes to build a profile of the website visitor's interests in order to show relevant and personalized Google advertising. | 1 year | |
| 1P_JAR | This cookie is a Google Analytics Cookie created by Google DoubleClick and used to show personalized advertisements (ads) based on previous visits to the website. | 1 month | |
| NID | Show Google ads in Google services for signed-out users. | 6 months |
Analytics cookies collect information and report website usage statistics without personally identifying individual visitors to Google.
InformationAnalytics cookies collect information and report website usage statistics without personally identifying individual visitors to Google.
| Cookie name | Description | Lifetime | Provider |
|---|---|---|---|
| _dc_gtm | Manage and deploy marketing tags through Google Tag Manager. | 1 year | |
| 1P_JAR | Gather website statistics and track conversion rates for Google AdWords campaigns. | 1 month | |
| AEC | 1 month | ||
| ar_debug | Debugging purposes related to augmented reality (AR) functionalities. | 1 month | Doubleclick |
| IDE | The IDE cookie is used by Google DoubleClick to register and report the user's actions after viewing or clicking on one of the advertiser's ads with the purpose of measuring the effectiveness of an ad and to present targeted ads to the user. | 1 year | Doubleclick |
| ad_storage | Enables storage, such as cookies (web) or device identifiers (apps), related to advertising. | 1 year | |
| ad_user_data | Sets consent for sending user data to Google for online advertising purposes. | 1 year | |
| ad_personalization | Sets consent for personalized advertising. | 1 year | |
| analytics_storage | Enables storage, such as cookies (web) or device identifiers (apps), related to analytics, for example, visit duration. | 1 year |
When running an ecommerce business, it’s critical for any savvy owner to make it as easy as possible for the shoppers to find the store location and make their purchase. According to Nielsen, 70 percent of smartphone shoppers use a store locator to arrange their shopping trip. Hence, it’s undoubted that Store Locator is a must-have feature if you want to run a professional service and boost the sales.

The Store Locator is a feature which show your customers where to buy your products and where is the nearest store they can buy them. In the other hand, Store locator also has more benefits that we will introduce in this article

Instead of customers must find your store’s address in google map, they will be provided all information they want to know about the products. Hence, while they are in a motivated state, the purchase decision is made quickly

For many people, time and pricing are the most important factor in deciding to buy this product or not and Store Finder solves this problem easily.
Store Finder to help your customers save time and money by pointing customers to the address nearest to them and provide all information they want no matter what time of the day. It is fast, correct and brings many advantages for your customers.

Store Finder is like a 24/7 employee working for you without needing a break. It can answer client probes 24 hours a day, 7 days of the week. All the questions of customers can be answered fast and exact, then your website will be the first thing client think of when they want to make a purchase.

The distribution network is the most important in any store. Many clients worry about of their valuable lists will be disclosed. In this section, Store Finder provides a solution by hiding the bulk of the lists away on a secure server and it only outputting tiny fragments at a time

Store Finder supports customers in the most useful way and it makes increase your reputation of your website. The more prestige, the higher the value of your store. It is suitable for all website sizes like the bank, retail chains or small store.

Each time the customer use Store Finder, this system will note these visits back into log files and you can use this log files to analyze customers needs.
A lot of information is collected like: the time and date of their visits, the postcode they entered
All market research information will help you to make a right decision for the direction of your store
Store Finder supports thousands of retail outlets and you can easily manage retail outlets through updating a simple Excel spreadsheet. Therefore, duplication of information is impossible

Managing retail stores has never been so simple like that. All retail outlets are managed in simple Excel spreadsheet and the data will no longer be duplicated. If you want to transfer information to a database or other format then Excel spreadsheets can be imported into the most popular packages.
Retail store information is located in an easy-to-manage location
Summer is the CMO and Digital Commerce Solution Expert with 10+ years of experience. She specializes in Magento, Shopify, ERP, CRM, AI, and Blockchain, delivering strategic solutions that transform businesses. With a deep understanding of digital commerce, she helps brands scale and stay ahead in a competitive market.
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