The first step to launching a successful e-commerce business is deciding what product to sell. This decision can already determine half of your success. Previously, we explored best dropshipping product research tools and best AliExpress product research tools, which made us acknowledge the importance of these tools even more. In today’s blog, we’ll dive into the best product research tools for Amazon entrepreneurs and help you guys have a smooth start.
Product research is the key to starting successfully on Amazon. It’s all about finding opportunities in the marketplace. You can’t just pick any product and hope it sells. Amazon is packed with products, many of which are oversaturated with sellers offering the same items. Others may lack enough demand to be worth investing in.
So, how do you find the right product? The goal is to find a product that sells well, isn’t too competitive, and has strong demand. That’s the formula for successful product research.
Launched in 2015, Jungle Scout began as a browser extension for Amazon product research. However, it has since evolved into a comprehensive software solution. Today, product research is just one of its many functionalities. Jungle Scout now helps sellers throughout their Amazon journey by offering tools to optimize research, boost sales, and manage inventory. With over 20 tools and 500 million Amazon products available, Jungle Scout has become an all-in-one Amazon FBA software.
Jungle Scout has more powerful tools and features for brands and agencies, trusted by some of the world’s largest brands. You can click here to learn more.
The pricing above is only applied if you pay on a monthly basis. You can save more when buying a yearly subscription. To check Jungle Scout’s full pricing and features included in each plan, visit their pricing page here.
Keep in mind that you can try Jungle Scout for 7 days with their money-back guarantee.
| Pros | Cons |
|---|---|
| - Intuitive and easy to navigate, even for beginners - Responsive and helpful support through various channels - A suite of tools to identify profitable products and analyze market trends - Known for providing reliable and up-to-date data on Amazon products and keywords - Wide range of features, including product research, keyword research, listing optimization, competitor analysis, sales tracking, and more |
- Can be expensive for some users, especially those just starting - Some features require a bit of learning to use effectively - The amount of data provided can be overwhelming for new users - Access to historical data may be limited compared to some other tools |
Praised by many of its users, Helium 10 offers a set of useful tools for Amazon sellers.
Features of Helium 10 are classified by code names to help you more properly keep track of data stored in various areas, such as inventory stock, sales, and keyword searches.
Subscribing to Helium 10 can give you access to its excellent research tools, such as:
However, you can save by combining the annual plans with my discount codes:
Pros
Cons
| Pros | Cons |
|---|---|
| - A wide range of tools for product research - In-depth data on trends, search volume, and more - Chrome extension for quick product analysis - Extensive training resources and responsive customer support - Automating the process of getting reimbursed for lost or damaged inventory |
- Subscription plans can be expensive, especially for new or small sellers - Steep learning curve for new users - Overwhelming interface with the large number of tools and features - Limited free trial to some features |
If you want a robust all-in-one tool that goes the extra mile beyond plain product search, SellerApp is one of the best Amazon market research tools and is a name you should look more closely at.
The platform combines a ton of features to make your life easier. In terms of marketing, SellerApp has a lot to offer. Market research tools let you use “advanced product intelligence” to find high-potential products with low competition. They collect over 300 million data points daily to give you in-depth analytics like sales and revenue estimates, reviews, ratings, and many more.
| Pros | Cons |
|---|---|
| - Intuitive design and easy navigation - Free plan availability to explore the basic features - Valuable data and analytics to inform business decisions. - Supporting multiple e-commerce platforms - Customer service management tools for overall seller experience - Mobile app accessibility to manage their e-commerce activities on the go - A wide range of tools for product research, listing optimization, competitor analysis, and sales tracking |
- Limited historical data than other competitors - Slow response times and limited support channels - Less comprehensive product database |
Able to access data to more than 150 million products on Amazon, IO Scout is undoubtedly one of the top-tier tools to look forward to for Amazon product research and market data. With IO Scout, you can instantly gather data pertaining to a product’s historical sales, reviews, ratings, projected price changes, stock status, and more.
| Pros | Cons |
|---|---|
| - Known for its accurate and reliable sales estimates and product data - Competitive pricing plans compared to other tools - User-friendly interface and easy to navigate - Comprehensive product database - Providing historical data on product performance - Affordable pricing than other tools |
- No free trial to test before committing - Limited features compared to high-end tools - Slow and less responsive customer support |
Selling products on Amazon full-time can take up most of your day, and that’s not even counting the work that has to go into perfecting the products themselves. You need something that lightens your workload, and that could be Viral Launch.
Removing the guesswork from your product research process, Viral Launch helps you with different features as below:
| Pros | Cons |
|---|---|
| - Comprehensive product research for finding profitable products - Keyword optimization for identifying high-performing keywords with relevant metrics - Competitor analysis for gaining strategies, strengths, and weaknesses - Kinetic PPC automation to streamline and simplify Amazon PPC campaigns - Listing optimization for higher conversion rates - User-friendly interface for beginners and experienced sellers |
- No free trial for testing the platform before committing to a subscription - Steeper learning curve for clearly knowing all features and functionalities - Limited product tracking than some competitors - Slower response times and limited support channels |
High-volume Amazon sellers usually have to deal with the problem of data overload. With a lot of information to sort through, essential things can get lost in the Amazon product research phase.
But don’t worry, tools like Unicorn Smasher Pro can make processing that much data a significantly easier process.
| Pros | Cons |
|---|---|
| - Centralized research dashboard - Accurate sales & revenue estimations - Detailed product variation metrics - Favorite item saving & sharing - Data export functionality - In-browser metric analysis - Convenient product listing access - AMZ Tracker integration for market gap identification - Multiple seller tracking - User-friendly Chrome extension - Available customer support |
- Limited feature set compared to paid tools - Potential data accuracy limitations - Learning curve for optimal use - Reliance on browser extension for functionality |
If several big brands and manufacturers already offer the product you want to sell, it can be challenging to generate interest in what you’ve brought to the market.
That’s why many Amazon merchants prefer to opt for niche markets and why AMZScout can be a useful ally. It has been selected by companies like Dell, Disney, Casio, etc.
| Pros | Cons |
|---|---|
| - User-friendly interface - AI listing builder for optimized listings - Dedicated product and niche research tools with specific insights - Capturing unique competitor insights, such as actual stock and dominant sales - Intuitive data presentation templates for quick decision-making - Reliable customer support - A wide range of learning capabilities |
- No PPC ad management tools - Lack of dedicated inventory management tools - No multiplatform support for Shopify or Walmart |
Developed by Sellics, Sonar allows users to search a database of more than 180 million keywords. Using Sonar, you can either improve how you rank organically for specific keywords or optimize PPC advertising campaigns.
With Sonar, you can do three different keyword searches across five global marketplaces (US, UK, France, Spain, Italy, and Germany).
| Pros | Cons |
|---|---|
| - Extensive keyword database - Competitor keyword tracking - Accurate search volume estimates - Keyword translation for multiple languages - User-friendly interface - Free version availability - Keyword data export - Perpetua integration for campaign optimization |
- Limited product research functionality - Focus primarily on keyword research - Potential for data overload - Requires additional tools for comprehensive analysis - Subscription required for advanced features |
AmazeOwl is a powerful yet often overlooked Amazon product research tool. It helps sellers discover and launch successful products with reliable data and an intuitive interface. </p>
For beginners, AmazeOwl makes it easy to create a profitable Amazon business that fits their lifestyle. It saves valuable time on research and development, and over 4,000 sellers trust it each month. Moreover, AmazeOwl has a proven track record of helping individuals find their first winning product and establish themselves on the Amazon marketplace.
So, with Amaze Owl, you can:
| Pros | Cons |
|---|---|
| - Data accuracy and reliability - User-friendly interface and streamlined research - Niche identification and validation - Keyword performance tracking and optimization - Curated product database access - Time efficiency in product launching - Proven track record with successful sellers - Educational resource discounts |
- Limited feature set - Potential data overload - Learning curve for mastery - Subscription-based pricing model - Limited customer support channels |
For many buyers, the reason why they do or don’t purchase a particular product comes down to pricing. That puts the onus on online merchants to set the appropriate pricing point for the goods they are selling.
For many buyers, the reason why they do or don’t purchase a particular product comes down to pricing. That puts the onus on online merchants to set the appropriate pricing point for the goods they are selling.
The situation becomes easier with the help of Keepa.
| Pros | Cons |
|---|---|
| - Comprehensive price history tracking - Customizable price drop alerts - Product availability monitoring - International price comparison - Sales rank tracking - Deal discovery and tracking - Category and seller tracking - Convenient browser extension - Versatile API access - Data export capabilities |
- Overwhelming data for beginners - Steep learning curve for full utilization - Some features require paid subscription - Potential for inaccurate data in certain cases - Limited customer support options |
Like Keepa, Camelcamelcamel helps you identify pricing trends for your desired products on Amazon. It provides charts with pricing data for millions of products and lets you view price history, search by category, and receive price alerts. Additionally, Camelcamelcamel offers a browser extension for easy access to pricing charts while browsing Amazon.
What sets Camelcamelcamel apart is its free service, making it a budget-friendly option for sellers. Moreover, its blog provides valuable seller information and boasts excellent customer service, as evidenced by positive user reviews.
| Pros | Cons |
|---|---|
| - Price history visualization - Price drop alerts - Browser extensions for easy access - Global marketplace support - Free service availability - Informative blog content - Excellent customer service reputation |
- Limited feature set - Potential data inaccuracies - Limited alert customization - Basic analytics capabilities |
AMZBase, a free resource offered by AMZ, is a valuable tool for online merchants. This all-in-one platform allows users to search for product information, source related products, and analyze ranking keywords. Additionally, it provides historical price data and calculates FBA fees to estimate potential profits.
Furthermore, AMZBase enables data collection from other major online marketplaces like AliExpress, eBay, and Alibaba.
The tool costs $0 for sellers to download. You just simply go to the Chrome store and download the plugin.
| Pros | Cons |
|---|---|
| - Detailed product information - Related product suggestions - Ranking keyword analysis - Historical price tracking - FBA fee estimation - Multi-marketplace data collection - Easy ASIN lookup - User-friendly interface - Free resource |
- Limited feature set compared to paid tools - No competitor analysis - No sales estimates - No advertising optimization tools - Potential for data inaccuracies - Limited customer support |
Another effective Amazon keyword tool on the market is Seller Labs. Seller Labs helps sellers improve their search ranking by showing the highest-ranking keywords for any item. Additionally, its reverse ASIN lookup feature provides valuable information, such as the average CPC bid and estimated sales per keyword.
Beyond keyword analysis, Scope offers price, fee, and sales estimates for product listings. Users can refine their search based on various criteria, including the number of sellers, reviews, star rating, and sales rank. Moreover, the profit calculator helps determine potential profit margins for specific products.
| Pros | Cons |
|---|---|
| - Comprehensive toolkit for Amazon sellers - AI-powered advertising optimization - Real-time business notifications - Detailed analytics and reporting - Educational resources and training |
- High pricing for smaller sellers - Steep learning curve for new users - Limited third-party integrations - Occasional delays in customer support response - Emphasis on advertising over other features |
While having information is useful, running a business on Amazon can require more than merely analyzing numbers. Cash Cow Pro breaks the bank when it comes to the wide range of available features in the toolbox.
This tool has operational features that help in these areas:
Selling on Amazon can be a lucrative, yet challenging endeavor.
Given the number of products available on the site, competition is certainly fierce even within a very specific niche.
As a matter of fact, succeeding as a merchant on Amazon requires more than providing quality goods. You also need to pay close attention to the site, the data it offers, and learn how to use them to your advantage.
And, a product research tool can help you accomplish these things.
We hope that with the help of the 14 best Amazon product research tools, you can get enough information to start to discover new amazing things.
**Related Posts:** - [Top 10 Analytical Tools for Business Analysis](https://www.mageplaza.com/blog/top-10-analytical-tools-for-business-analysis.html)| Pros | Cons |
|---|---|
| - Comprehensive keyword tracking capabilities - Real-time sales data and analytics - Automated feedback collection system - Access to top 20 million bestsellers data - Inventory monitoring and performance insights - Pageview and conversion rate tracking - A/B split testing functionality for pricing optimization |
- Potential for data inaccuracies - Limited customer support options - Steeper learning curve for some features - Focus primarily on established sellers |
Summer is the CMO and Digital Commerce Solution Expert with 10+ years of experience. She specializes in Magento, Shopify, ERP, CRM, AI, and Blockchain, delivering strategic solutions that transform businesses. With a deep understanding of digital commerce, she helps brands scale and stay ahead in a competitive market.
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