Top 12+ Best Shopify SEO Apps FREE & Paid in 2024

Sam Nguyen avatar
Sam Nguyen Last updated: August 01, 2024

So, you’ve finally set up your first Shopify store!

Everything seems to be in place; you’ve found perfect products, had great content on your product pages and your store’s blog, created your email list, and are ready to serve your first customers.

But wait, despite your hard work, no one is visiting your store!

So, how can you deal with that? Perhaps Shopify SEO apps and tools are what you really need right now! Fortunately, Shopify has thought of that and offers several Shopify SEO apps to help you boost your online presence and attract more visitors to your online store.

That’s why we have this blog post, namely 12+ Best Shopify SEO Apps for your site.

Let’s dive right into it!

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Before you Start

Wait! Before exploring our list of top SEO apps, take a moment to consider your priorities by asking yourself these key questions:

  1. What are your main SEO goals? Do you need bulk editing, keyword research, or technical SEO audits?
  2. Which features matter most? Are on-page optimization tips, competitor tracking, or integration with other tools?
  3. Is the app user-friendly? Does it offer clear tutorials and strong customer support?
  4. Does it fit your budget? Are the pricing and features within your budget, providing the best value?
  5. What do other users say? Are there positive reviews and testimonials to verify its effectiveness?

Remember, you can use one or multiple Shopify SEO apps to meet your needs and improve your store’s performance.

Shopify SEO Apps: An Overview

App Name Vendor Pricing (monthly) Rating Action
SEO Speed Image Optimize Avada ▪ Free plan: Yes
▪ From $34.95 to $99
4.9 ⭐ Get App!
Booster SEO & Image Optimize Booster SEO ▪ Free plan: Yes
▪ From $39 to $69
4.9 ⭐ Get App!
SearchPie: SEO Booster & Speed Secomapp ▪ Free plan: Yes
▪ From $9 to $99
4.9 ⭐ Get App!
Plug in SEO Plug in Useful ▪ Free plan: No
▪ From $29.99 to $79.99
4.7 ⭐ Get App!
Smart SEO Sherpas Design ▪ Free plan: Yes
▪ From $9.99 to $29.99
5.0 ⭐ Get App!
SEO King Engage Apps ▪ Free plan: Yess
▪ From $9.99 to $16.99
4.6 ⭐ Get App!
Plerdy Heatmap, Replay & SEO Plerdy ▪ Free plan: Yes
▪ From: $29 to $99
4.6 ⭐ Get App!
Hextom: Bulk Image Edit & SEO Hextom ▪ Free plan: Yes
▪ From $9.99 to $49.99
4.8 ⭐ Get App!
SPO (SEO Product Optimizer) SillyCube ▪ Free plan: Yes
▪ $15.99
4.7 ⭐ Get App!
AMP ‑ Shop Sheriff AMP Pages Shop Sheriff ▪ Free plan: Yes
▪ From $ 9 to $99
5.0 ⭐ Get App!
SEOAnt ‑ AI SEO Optimizer SEOAnt ▪ Free plan: Yes
▪ From $29.99 to $59.99
4.8 ⭐ Get App!
SEO Manager  venntov ▪ Free plan: No
▪ From $9 to $59
4.7 ⭐ Get App!
SEO Expert Pro ‑ SEO Optimizer Expert Village Media Technologies ▪ Free plan to use  4.6 ⭐ Get App!

The 12 Best Shopify SEO apps Free & Paid

1. SEO: Image Optimizer Page Speed by Avada

SEO: Image Optimizer Page Speed by Avada
SEO: Image Optimizer Page Speed by Avada

So, say goodbye to technical SEO headaches, SEO: Image Optimizer Page Speed by Avada is a paid Shopify SEO app designed to optimize various aspects of your website. 

Our powerful optimizer begins with a deep SEO audit to uncover hidden issues. We then boost your site speed with image optimization, lazy loading, and minification, ensuring a seamless mobile experience.

But that’s not all! We manage all aspects of on-page SEO, including creating compelling titles and meta tags, and conducting thorough keyword research. Moreover, our technical SEO expertise covers structured data, rich snippets, sitemaps, and redirects.

Key features

  • Optimize page speed with image compression and lazy loading.
  • Automatically apply an SEO checklist to all pages for continuous improvement.
  • Manage meta titles, blog posts, keywords, ALT text, and build SEO links for on-page SEO.
  • Monthly scans for SEO issues and image optimization to fix technical issues.
  • Detect broken links, manage 404 pages, create sitemaps, and add Google structured data.

Pricing

  • Free plan
  • Pro plan: $34.95/month
  • Enterprise plan: $99/month

This app is best for

  • Ecommerce store owners seeking to improve website visibility and search rankings
  • Digital marketers looking to optimize their clients’ websites for better performance
  • Website owners aiming to enhance user experience with faster loading times
  • SEO professionals needing a comprehensive toolset for both on-page and technical SEO
  • Shopify users seeking a seamless integration with their existing platform
  • Anyone looking to streamline their SEO efforts with a user-friendly and powerful app

2. BOOSTER SEO & IMAGE OPTIMIZER by Booster Apps

SEO Optimizer - Trusted SEO app by Booster Apps
SEO Optimizer - Trusted SEO app by Booster Apps

Boost your Shopify store’s rankings, traffic, and page speed with our Booster SEO & Image Optimizer Shopify app. We’re the only Shopify-exclusive app with a dedicated team of 30+ experts to optimize your store’s performance. With its no-code, one-click installation, you can get started quickly and easily, making SEO improvements within minutes.

Key features

  • Human support available around the clock.
  • Bulk image compression, automatic optimization, alt text optimization, resizing.
  • AI-powered AutoPilot for automatic SEO issue detection and fixes, meta tag optimization, broken link monitoring & redirection.
  • On-page SEO includes content optimization, keyword analysis, metadata optimization, rich snippets, JSON-LD structured data, and sitemap generation.
  • Technical SEO consists of 404 page management, URL optimization, lazy loading, page indexing, script optimization, and theme optimization.
  • Performance monitoring includes analytics, audits, content analysis, insights & tips, link analysis, rank tracking, SEO score, speed analysis, and website traffic.

Pricing

  • Free plan
  • Pro plan: $39/month
  • Premium plan: $69/month

This app is best for

  • Shopify store owners seeking higher search rankings and more traffic
  • Digital marketers optimizing client websites for SEO
  • E-commerce businesses needing to improve website speed and performance
  • SEO professionals looking for an all-in-one SEO tool
  • Anyone wanting to automate SEO tasks and improve their website’s visibility

3. SearchPie: SEO Booster & Speed

SearchPie: SEO Booster & Speed
SearchPie: SEO Booster & Speed

Boost your Shopify store with SearchPie, an all-in-one Shopify SEO app. With a free plan available, you can start enhancing your site directly from the Shopify admin. This app is compatible with the latest themes and boasts an impressive 4.9 rating from 4,147 reviews, developed by Secomapp. Especially, our dedicated team of SEO experts is available to assist you, ensuring smooth operation and quick resolution of SEO issues.

Key features

  • Smart SEO reports for stores and landing pages
  • SEO and Traffic Booster with Rich Snippet JSON-LD, Meta Tags, Image ALT Tags, and Backlinks
  • Speed Optimizer with AMP, Image Compression, and Instant Page
  • Website Credibility Protector with AI-detected long and 404 URLs
  • SEO Content Generator to create unique product descriptions effortlessly with AI

Pricing

  • Free plan
  • Single feature plan: $9/month
  • Premium plan: $39/month
  • Enterprise plan: $99/month

This app is best for

  • Shopify store owners seek to improve their site’s visibility and performance.
  • Digital marketers focus on promoting brands and products and need effective SEO tools to enhance their strategies.
  • SEO specialists require comprehensive tools to conduct audits, generate reports, and resolve SEO issues.
  • Merchants sell goods via the internet and aim to enhance their site’s speed and search engine rankings to boost sales.
  • Website administrators look for tools to ensure optimal site performance and SEO compliance.
  • Writers and editors producing online content need tools to optimize their work for search engine visibility and performance.

4. Plug in SEO by SureSwift Capital

Plug in SEO by SureSwift Capital
Plug in SEO by SureSwift Capital

Tired of guessing your way through SEO? Plug In SEO simplifies the process, making boosting your Shopify store’s visibility and reaching 100K organic traffic easy. Our user-friendly tools offer clear insights into your current SEO performance and provide step-by-step guidance for improvement. This app guides you through solving site issues and reviewing improvement reports over time. Enhance your store’s search rankings, conversions, page views, and overall customer satisfaction. 

Key features

  • Run audits to identify SEO problems and fix them with simple, step-by-step instructions.
  • Rank for targeted keywords on your blog and pages using SEO templates.
  • Use JSON-LD structured data, broken link fixing, and keyword targeting to improve your rankings.
  • Access helpful videos, and detailed SEO articles, or get assistance from our support team.

Pricing

  • Small store: $29.99/month
  • Medium store: $49.99/month
  • Large store: $79.99/month

This app is best for

  • Shopify store owners enhance SEO and boost organic traffic.
  • E-commerce businesses improve online visibility and increase sales.
  • Digital marketers optimize and track SEO efforts.
  • Small business owners improve search rankings and attract customers.
  • Content creators optimize content for better search performance.
  • Web developers find efficient SEO and site optimization solutions.
  • Startups and entrepreneurs gain online visibility and grow customer base.
  • Retailers increase page views, conversions, and customer satisfaction.

5. Smart SEO by Sherpas Design

Smart SEO by Sherpas Design
Smart SEO by Sherpas Design

Smart SEO by Sherpas Design is designed to streamline and automate your Shopify on-page SEO, saving time and budget. Instead of manually creating meta tags and ALT tags for every page and image, this app handles these tasks automatically, allowing you to focus on other aspects of your business.

Key features

  • AI-powered Meta Tag generation (ChatGPT-4 Turbo)
  • Image optimization for better UX and SEO ranking
  • Page speed enhancements
  • JSON-LD structured data integration
  • Automated detection and fixing of broken links
  • Detailed backlinks report for improved link-building strategy
  • Tools and automation for meta tags, image optimization, and page speed
  • Simplification of complex SEO tasks
  • Automation of routine SEO tasks
  • Enhanced search engine visibility

Pricing

  • Free plan
  • Pro plan: $9.99/month
  • Business plan: $19.99/month
  • Premium plan: $29.99/month

This app is best for

  • Shopify store owners who want to improve their SEO without extensive technical knowledge
  • E-commerce businesses looking to boost their organic traffic and sales
  • Busy entrepreneurs who need to automate time-consuming SEO tasks
  • Anyone who wants to optimize their website for better search engine visibility and user experience

6. SEO King by Engage Apps

SEO King by Engage Apps
SEO King by Engage Apps

SEO King is a free SEO Shopify app designed to increase search engine ranking. This comprehensive app handles all essential SEO functions, from technical SEO improvements to content writing, such as image optimization, SERP tracking, or search analytics.

Key features

  • Image optimization, vision AI, & speed optimization 
  • Multi-lingual support & auto-translate for 40+ languages
  • Content optimization using focus keywords, AI optimization & advanced SEO editor
  • Technical SEO foundations with tools for JSON-LD structured data, sitemap management, and robots.txt configuration
  • In-depth keyword research to identify value search terms, track SERP performance, and analyze search data

Pricing

  • Free plan
  • Small shops plan: $9.99/month
  • Medium shops plan: $13.99/month
  • Large shops plan: $16.99/month

This app is best for

  • Shopify store owners looking for a comprehensive SEO solution to improve rankings and organic traffic.
  • Content creators who want to optimize their content using AI-powered tools and an advanced SEO editor.
  • Online retailers who prioritize image optimization, page speed, and overall website performance.
  • Businesses targeting international markets with the app’s multi-lingual support and auto-translate feature.

7. Plerdy - Heatmap, Replay & SEO

Plerdy — Heatmap, Replay & SEO
Plerdy — Heatmap, Replay & SEO

Plerdy - Heatmap, Replay & SEOis a comprehensive analytics tool designed to enhance your online store’s conversion rates by providing valuable insights into visitor behavior. This powerful app integrates multiple features, including heatmaps, session replays, SEO analysis, popup surveys, and eCommerce tracking, to help you understand and optimize user interactions on your website.

Key features

  • Heatmap analysis by uncovering click patterns, cursor movements, and scroll depth. 
  • Elevate SEO with detailed analytics and execute impactful A/B testing. 
  • Add popups to engage visitors, collect emails, and increase sales.
  • Session recordings reply to analyze detailed user actions.
  • Daily SEO analysis includes titles, descriptions, keywords, and Google Search Console.
  • Ecommerce tracking to find the connection between user behavior and sales.

Pricing

  • Free plan
  • Start plan: $29/month
  • Business plan: $59/month
  • Premium plan: $99/month

This app is best for

  • E-commerce store owners optimize their online store for increased sales and conversions
  • Marketing professionals need in-depth website analytics and user behavior data for informed decision-making
  • User experience (UX) designers improve website usability and customer satisfaction
  • SEO specialists require comprehensive tools for keyword tracking and SEO performance analysis
  • Business owners and managers understand the correlation between user behavior and sales trends

8. Hextom: Bulk Image Edit & SEO

Image SEO by Hextom
Image SEO by Hextom

If you want to improve your store’s performance with stunning visuals, Hextom: Bulk Image Edit & SEO is the best solution for you, among the best Shopify SEO apps. This app ensures high-quality images, SEO optimization, and faster loading times to boost organic search engine traffic and increase sales.  Moreover, the app allows you to optimize how your store name, product name, and product types are shown effectively on images.

Key features

  • Optimize image sizes (loading time), ALT-text, and file names to improve SEO.
  • Upload and download the store images for backup or product launch.
  • Flexible customization with bulk square, resize, crop, rotate, frame, trim, and watermark.

Pricing

  • Starter plan: $0 per month
  • Basic plan: $9.99/month
  • Professional plan: $19.99/month
  • Advanced plan: $49.99/month

This app is best for

  • Marketing and branding professionals maintain a consistent brand image 
  • Retailers preparing for launches with backup, restore, and individual selection features

9. SPO (SEO Product Optimizer) by SillyCube Technology Ltd.

SPO (SEO Product Optimizer) by SillyCube Technology Ltd.
SPO (SEO Product Optimizer) by SillyCube Technology Ltd.

SPO (SEO Product Optimizer) is the best choice among Shopify SEO apps to optimize your store presence on search engines, mobile, and social media. The app identifies lucrative keywords, high search volumes, and low competition, helping your products rank higher in search engine results. 

Key features

  • Social link preview customization without code
  • Automatic structured data (JSON LD) to save time
  • Bulk edit link preview for Facebook & Twitter
  • Provide detailed information on each keyword, including search volume and cost per click (CPC)

Pricing

  • Free - Lited plan: $0 per month
  • Basic plan: $15.99/month

This app is best for

  • E-commerce store owners optimize their social media presence and increase traffic.
  • Digital marketers improve search engine rankings and click-through rates.
  • Businesses leverage structured data to enhance their search results.
  • Anyone wants to save time and effort on manual SEO tasks.

10. AMP ‑ Shop Sheriff AMP Pages by Shop Sheriff

AMP by Shop Sheriff
AMP by Shop Sheriff

In the best Shopify SEO apps, AMP ‑ Shop Sheriff AMP Pages by Shop Sheriff helps you integrate AMP (Accelerated mobile pages) to improve speed, boost your SEO, and pass core web vitals. By implementing AMP, you can significantly boost page loading speeds on mobile devices, improving user experience and potentially increasing your rankings in Google search results.

Key features

  • Improve page speed to increase your SEO performance.
  • Enhance your AMP pages with reviews, tabs, and more. 
  • Pass mobile core web vitals due to AMP’s caching and instant-loading nature.
  • Apply AMP to your homepage, blog posts, product pages, and collections using an intuitive page builder.

Pricing

  • Free plan
  • Hobbyist plan: $9/month
  • Company plan: $29/month
  • Enterprise plan: $99/month

This app is best for

  • Shopify store owners prioritize mobile user experience by using AMP ‑ Shop Sheriff AMP Pages.
  • Businesses seek faster load times to ensure a smoother mobile experience.

11. SEOAnt ‑ AI SEO Optimizer by SEOAnt

AI SEO Optimizer by SEOAnt
AI SEO Optimizer by SEOAnt

Do you want to optimize stores for faster speed and higher rankings without technical knowledge? Do you want to handle day-to-day SEO tasks because of package staff? SEOAnt ‑ AI SEO Optimizer by SEOAnt tackles every aspect of SEO, from technical optimization and image SEO to keyword research and backlink management.  This app covers all SEO elements from technical SEO, optimizing images, keyword research to backlinks, and automating SEO workflow, helping you determine errors quickly. 

Key features

  • Automatically detect and bulk redirect broken URLs.
  • Conduct competitive keyword research to stay ahead of your rivals.
  • Improve meta tags, alt text, and structured data with AI-driven optimization.
  • Automate scans SEO to identify indexing, speed, content, tags, dead links, alt text, and canonical tags.
  • Generate creative and compelling product descriptions in seconds using ChatGPT AI.
  • Automatically optimize page speed with features like AMP, image compression, and preload.

Pricing

  • Free plan
  • Pro plan: $29.99/month
  • Premium plan: $59.99/month

This app is best for

  • Shopify store owners who need more SEO expertise.
  • E-commerce stores seeking to automate SEO tasks.
  • Content creators generate engaging product descriptions to boost your product listing and attract customers.
  • Anyone looking to improve their website’s search engine visibility and performance.

12. SEO Manager by venntov

SEO Manager by venntov
SEO Manager by venntov

Tired of complex SEO? Let SEO Manager help you improve search rankings, drive organic traffic, and achieve record-breaking sales. Our powerful app automates your SEO, guiding you through every step with detailed documentation and a user-friendly tour.  We can optimize everything from image compression and page speed to keyword suggestions and 404 redirects, ensuring your site is attracted by both shoppers and search engines.

Key features

  • Real-time performance scans for optimized page speed and domain rating.
  • Automated SEO templates for titles, descriptions, and image alt text.
  • JSON-LD and schema markup integration for enhanced Google Search visibility.
  • AI-powered keyword discovery and SEO suggestions for targeted optimization.
  • Bulk 404 error detection and management for improved SEO and sales.

Pricing

  • Starter plan: $9/month
  • Essential plan: $29/month
  • Professional plan: $59/month

This app is best for

  • Shopify store owners who want to improve their SEO ranking.
  • E-commerce businesses looking to increase organic traffic and sales.
  • Individuals or teams with limited SEO knowledge or resources.
  • Those who want to automate time-consuming SEO tasks.
  • Anyone seeking a comprehensive and easy-to-use SEO solution for their Shopify store.

13. SEO Expert Pro ‑ SEO Optimizer

SEO Expert Pro - All in One by Expert Village Media Technologies
SEO Expert Pro - All in One by Expert Village Media Technologies

Frustrated with low organic traffic and poor search rankings? SEO Expert Pro is here to help! This free Shopify SEO app helps store owners analyze SEO issues, page speed, JSON LD, or meta tags. 

Key features

  • Update meta tags, title tags, and other SEO parameters.
  • Check the page speed score and receive actionable recommendations.
  • Get SEO insights to enhance site SEO & int
  • Analyze the store for SEO issues, check your SEO score, and review JSON-LD structured data.

Pricing

  • Free

This app is best for

  • SEO beginners need a straightforward tool to help them understand and improve their store’s search engine optimization. 

Why do you need a Shopify SEO app?

Shopify SEO apps are essential tools designed to address key challenges in optimizing your online store for search engines. Here’s why you need one:

  • Improving Search Engine Visibility: They provide tools for optimizing meta tags, titles, and descriptions, which are crucial for ranking higher and attracting more organic traffic in search results. 
  • Enhancing User Experience: Page speed, mobile usability, image optimization, and AMP (Accelerated Mobile Pages) integration will reduce bounce rates and increase customer satisfaction.
  • Managing SEO Tasks: Shopify SEO apps automate various tasks, such as updating meta tags, generating structured data, and fixing broken links.
  • Providing Actionable Insights: These SEO apps offer detailed reports and analytics to help you understand your store’s SEO performance. They identify broken links, missing alt text, and slow page speeds, providing actionable insights and improvement recommendations. 

Final thoughts

That’s it for 12+ Best Shopify SEO apps for your E-commerce site! The beauty of giving them a try is that they tackle a particular SEO issue, such as conquering Google Images, to winning the fast-pass to mobile users, or simply having a website that is continually performing at its best in search engines. On top of that, they could save you boatloads of precious time. As these apps streamline the entire process, you can spend more of your time on the key levers to get you more sales and dominate your niche. We will keep this review up-to-date on a regular basis. Please feel free to reach us out if you’ve got any questions related to this app review! Featured article



Image Description
Sam is the CEO & co-founder of Mageplaza, a company established to support Magento merchants with different powerful tools and resources. Sam Nguyen is also the CEO & founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore – aiming to support more than a million online businesses to grow and develop.