Top 20+ Must-have Shopify Apps for 2025 [Free & Paid]
Summer Nguyen | 10-12-2025
![Top 20+ Must-have Shopify Apps for 2025 [Free & Paid] - Mageplaza](https://cdn2.mageplaza.com/media/blog/must-have-shopify-apps/top-must-have-shopify-apps.png)
Looking to boost your Shopify store without stretching your budget? We’ve got you covered!
Our guide highlights over 20+ top-tier apps essential for any Shopify arsenal. Whether you’re looking to streamline inventory, amplify your marketing efforts, or enhance customer interactions with a touch of professionalism—these tools are just what you need.
However, if you’re finding that the available apps don’t quite meet your specific needs, consider our Shopify app development services. We can create custom solutions tailored to your business
So, if you are ready, let’s get started!
Marketing and Customer Engagement Apps
1. Growave: Loyalty & Wishlist
Growave is a powerful retention platform designed to help Shopify merchants boost conversions, elevate customer engagement, and build lasting brand loyalty. It combines key features like reviews, wishlists, loyalty programs, and referrals—all within one intuitive, easy-to-use platform. With seamless integration and flexible customization, Growave supports businesses of all sizes in scaling effectively.
Notable Features:
- Loyalty & Rewards: Incentivize repeat purchases by rewarding customers with points and personalized offers.
- VIP Program: Enhance customer loyalty through customizable VIP tiers. Reward top spenders, increase average order value, and deliver a tailored shopping experience.
- Points Program: Create a custom points-based rewards system to drive engagement, boost retention, and increase sales—complete with multi-currency support and detailed analytics.
- Referral Program: Fuel organic growth by encouraging happy customers to refer others through reward-based referral programs.
- Product Reviews & Ratings: Build credibility and trust by collecting and displaying genuine user-generated reviews.
- Wishlist & Gift Registry: More than just a “save for later” feature, Growave’s Wishlist is a strategic retention tool that helps recover lost sales, increase AOV, and bring customers back repeatedly.
- Instagram Shop Gallery: Turn your Instagram feed into a sales channel. Showcase user-generated content in shoppable galleries, fully compatible with Instagram’s latest API—transforming social engagement into revenue.
Pricing: Free – Paid starts from $49/month (14-day free trial).
Rating: 4.8/5 (1,190+ reviews)
2. Avada Email Marketing & SMS
AVADA Email Marketing is the go-to Shopify app for automating your SMS and email marketing campaigns. It’s perfect for businesses looking to save time and boost revenue by sending targeted messages to customers.
Notable Features:
- Automated email workflows
- Premade email templates
- Comprehensive reporting
Pricing: Plans start from $16/month.
What merchants think: Customers have given AVADA SMS & Email Marketing a stellar rating of 4.9 out of 5 stars, based on 1,752 reviews. They appreciate how easy it is to set up and how effectively it targets segmented audiences.
3. Avada SEO Speed Image Optimize
SEO Speed Image Optimizer is an all-in-one solution for store owners to implement on-page SEO practices effortlessly. The app comes with a bunch of critical features for an optimized Shopify site, making it one of the best SEO apps for Shopify.
The app helps improve the site loading speed and user experience by compressing images to reduce the file size without compromising their quality, playing preloading instant pages, and adding HTML sitemaps. Other functions, such as image alt tags, meta tags & rules, Google structured data, SEO analysis, etc., make your website more friendly to search engines; and, thus, get a higher ranking.
SEO Speed Image Optimizer by AVADA has a user-friendly and straightforward interface that allows non-tech users to boost site rankings, traffic, and sales in just a few clicks.
Pricing: Plans start from $34.95/month; Free plan available
4. Loox ‑ Product Reviews App
Loox ‑ Product Reviews App is a must-have Shopify app for showcasing real customer photos and reviews. It’s designed to build trust and boost conversion rates, making it essential for any Shopify store.
Notable Features
- Photo review collection
- Automatic review requests
- Discounts for reviews
Pricing: Plans from $9.99/month
What merchants think: Loox has an impressive rating of 4.9 out of 5 stars, with 18,798 reviews. Users love how it boosts trust and conversion rates by showcasing real customer photos. They also find it user-friendly and highly customizable, although some mention that frequent updates can be a bit annoying.
5. UpPromote: Affiliate Marketing
UpPromote: Affiliate Marketing is the leading Shopify app for managing and boosting affiliate & referral marketing. It’s ideal for businesses aiming to grow their customer base through effective affiliate programs.
Notable Features:
- Comprehensive affiliate management
- Customizable referral campaigns
- Detailed analytics
Pricing: Plans start from $29.99/month; Free plan available
What merchants think: UpPromote boasts a solid 4.8 out of 5 stars from 950 reviews. Customers find it easy to set up and highly effective for creating affiliate networks. However, some users note that the app can be quite expensive.
Sales and Conversion Optimization Apps
6. Bundles & Upsell by PickyStory
Bundles & Upsell by PickyStory is the top Shopify app for adding product bundles and offering deals. It’s a powerful tool for increasing sales and maximizing profits through customizable bundles and discounts.
Notable Features:
- AI-based product recommendations
- Frequently bought together bundles
- Advanced discount engine
Pricing: Plans start from $29.50/month
What merchants think: With a rating of 4.8 out of 5 stars from 709 reviewers, Bundles & Upsell by PickyStory is highly praised for its customization options and effectiveness in increasing AOV. However, some users have reported technical issues.
7. ReferralCandy
ReferralCandy is an affiliate marketing Shopify app that rewards customers for referrals, helping you increase sales. It’s perfect for businesses looking to boost customer retention and grow through word-of-mouth marketing.
Notable Features:
- Customizable referral rewards
- Detailed analytics
- Integration with popular, innovative Shopify apps
Pricing: From $59/month with commission fee
What merchants think: ReferralCandy receives high praise with a 4.9 out of 5 stars from 2,136 reviews. Customers find it easy to set up and effective at boosting retention, although it may require some monitoring to optimize campaigns fully.
8. ReConvert Post Purchase Upsell
ReConvert is designed to boost your sales by offering upsells and cross-sells after each customer purchase. It’s designed to encourage additional purchases immediately after checkout, and turns new customers into repeat ones.
Notable Features:
- Customizable thank you pages
- One-click upsell
- Personalized product recommendations
Pricing: Plans start from $4.99/month + Commission fee
What merchants think: ReConvert is highly rated at 4.9 out of 5 stars from 4,585 reviews. Users praise its ease of use and excellent customer support, though some advanced features do require paid plans.
9. Vitals: Reviews, Upsells & 40+
Vitals is the all-in-one Shopify app that combines over 40 sales-boosting tools into one, making it a must-have for enhancing store performance and boosting sales. It’s perfect for stores looking to improve conversion rates and customer experience.
Notable Features:
- Product reviews
- Countdown timers
- Currency converter
- Wheel of fortune
- Product bundles
Pricing: Plans start from $29.99/month; No commission fee
What merchants think: Vitals holds a perfect 5 stars from 7,911 reviews. Customers love its comprehensive features, but some find the multitude of options a bit overwhelming.
Order and Inventory Management Apps
10. Avada Order Printer & Invoices
Avada Order Printer & Invoices is the top Shopify app for automating professional billing documents. It’s designed to save you time and make your business look more professional and efficient.
Notable Features:
- Template customization: themes, text, font, etc.
- Orders management and draft orders creation
- Automated email notifications to customers
Pricing: Plans start from $15/month; Free plan available
What merchants think: Avada Order Printer & Invoices has a 4.9 out of 5 stars rating from 875 reviews. Users praise its user-friendly interface and time-saving capabilities, though some mention a learning curve.
11. AfterShip Order Tracking
AfterShip Order Tracking is one of the best Shopify apps for tracking orders and shipments in real time. It keeps your customers informed and boosts satisfaction, potentially leading to repeat sales.
Notable Features:
- Real-time tracking
- Branded tracking page
- Automatic updates
Pricing: Plans start from $11/month; Free plan available
What merchants think: AfterShip is rated 4.8 out of 5 stars from 4,533 reviews. Customers appreciate its ease of integration and the way it enhances customer satisfaction, although some find it expensive.
Dropshipping and Print on Demand Apps
12. Spocket - US/EU Dropshipping
Spocket - US/EU Dropshipping is the top Shopify app for providing fast shipping and high-quality dropshipping products. It’s essential for meeting customer expectations and enhancing your store’s reputation.
Notable Features:
- US/EU suppliers
- Branded invoicing
- 24/7 customer support
Pricing: Plans start from $39.99/month; Free plan available
What merchants think: Spocket has a 4.7 out of 5 stars rating from 5,297 reviews. Users often highlight its fast shipping times and high-quality suppliers, although some features require higher-tier plans.
13. Printful: Print on Demand
Printful: Print on Demand is the best Shopify app for designing and selling custom products. It’s perfect for launching your own brand without hassle, handling order fulfillment and shipping.
Notable Features:
- Custom clothing creation
- Seamless Shopify integration
- Dropshipping with print-on-demand
Pricing: Plans start from $24.99/month; Free plan available
What merchants think: Printful holds a 4.7 out of 5 stars rating from 6,122 reviews. Users appreciate the no upfront costs and high-quality printing, though production times can vary.
Page Builders Apps
14. EComposer Landing Page Builder
EComposer Landing Page Builder is the best Shopify app for creating custom landing pages. It’s user-friendly, even for beginners, and a powerful tool for personalizing your store’s look.
Notable Features:
- Drag-and-drop page builder and editor
- Page analytics
- Large built-in add-ons
Pricing: Plan start from $19/month; Free plan available
What merchants think: EComposer is highly rated at 5.0 out of 5 stars with 3,557 reviews. Users frequently mention its ease of use and excellent integration with Shopify themes, though some advanced features may affect loading time.
15. PageFly Landing Page Builder
PageFly Landing Page Builder is a popular Shopify app that allows you to create high-converting landing pages. It’s designed to be easy to use, even if you have no coding experience, and offers extensive customization.
Notable Features:
- Drag-and-drop editor
- Customizable templates
- Integrates with Shopify themes
Pricing: Plans start from $24/month; Free plan available
What merchants think: PageFly holds a 4.9 out of 5 stars rating from 10,282 reviews. Customers often praise its ease of use and high customization, though some find it complex without prior experience.
Customer Review Apps
16. Yotpo Product Reviews & UGC
Yotpo Product Reviews & UGC is a well-known Shopify app that helps you display authentic customer feedback and photos. It’s an effective way to showcase your product’s quality and customer satisfaction.
Notable Features:
- Collect product reviews
- Display user-generated content
- Integrates with social media
Pricing: Plans start from $15/month; Free plan available
What merchants think: Yotpo holds a 4.8 out of 5 stars rating from 6,872 reviews. Users often highlight its ease of use and comprehensive analytics, though some mention slow customer support.
17. Judge.me Product Reviews
Judge.me Product Reviews is one of the most popular and highly rated review apps on Shopify. By collects and displays customer reviews, it can increase trust and conversion rates, helping you attract more buyers.
Notable Features:
- Unlimited product reviews
- Review widgets
- Automated email requests
Pricing: Plans start from $15/month; Free plan available
What merchants think: Judge.me is highly rated at 5.0 out of 5 stars with 27,968 reviews. Users frequently mention its ease of use and customization options, though advanced features require a premium plan.
Customer Support and Engagement Apps
18. Chatty
Chatty is the AI-first chat platform built to sell. Instead of focusing on ticket resolution, it helps Shopify stores turn chats into conversions. Chatty learns your entire catalog, understands your buying intent, and recommends the right products in real-time. It’s like having your best sales rep online 24/7, across every channel.
Notable Features:
- AI sales assistant: ChatGPT v4-powered chatbot trained on up to 10,000 products for smart recommendations, upsells, and cross-sells.
- Live chat & multi-channel inbox: Manage conversations from WhatsApp, Messenger, Instagram, and email in one place.
- Smart FAQs & order tracking: Clean, branded FAQ hub and built-in order lookup for a seamless customer experience.
- Automation workflows: Proactive messages and cart boosters that re-engage visitors and recover sales.
- Team Tools & analytics: Role-based access, real-time insights, and easy customization to match your brand.
Pricing: Free plan available. Paid tiers start at $19.99/month, with advanced AI capacity, multi-agent access, and analytics. Pro ($49.99/month) adds unlimited chat history, while Plus ($199/month) includes 10,000 AI replies and a dedicated AI consultant. All plans come with a 7-day free trial.
What merchants think: Merchants call Chatty “the chatbot that actually sells.” They love its all-in-one communication, proactive cart recovery, and clean FAQ design. Many highlight its reliable AI and fast, hands-on support team as key reasons they switched, and stayed.
19. Smile: Rewards & Loyalty
Smile: Rewards & Loyalty is a must have Shopify app that could help you enhance customer loyalty. It encourages repeat purchases, turning shoppers into loyal customers.
Notable Features:
- Points and rewards system
- Referral programs
- VIP programs
Pricing: Plans start form $49/month; Free plan available
What merchants think: Smile holds a 4.9 out of 5 stars rating from 6,017 reviews. Users find it easy to set up and effective for increasing customer retention, though some mention limitations on POS.
20. PH Multi Carrier Shipping Label
The Shopify Multi Carrier Shipping Label App is a powerful solution for automating shipping on your Shopify store. It’s perfect for merchants looking to save time, reduce errors, and offer accurate shipping rates with full support for top global carriers.
Notable Features:
- Real-time shipping rates at checkout
- One-click shipping label generation
- Live order tracking updates
- Carrier pickup requests & return label support
- Domestic & international shipping with 30+ carriers
Pricing: Plans start from $9/month; Free trial available
What merchants think: Merchants love the app for its robust features, smooth carrier integrations, and reliable automation of complex shipping. Small businesses value the fair pricing and responsive support via Zoom or email. With a 4.9-star rating, it’s seen as a user-friendly and efficient shipping solution.
Worth-Trying Apps by Mageplaza
21. Mageplaza Instagram Feed
Mageplaza Instagram Feed is an essential Shopify tool to enhance your store’s appeal. It allows you to showcase stunning product images to improve visitors’ experience and brand interaction.
Notable Features:
- Display shopping product tags on Instagram feeds
- Show posts on different layouts: grid, slider, and highlight
- Customize feed interface (text, color, post numbers, and spacing)
- Automatic or manual data synchronization
Pricing: Free to use
22. Mageplaza Product Feed
Mageplaza Product Feed is the ultimate Shopify tool for generating and auto-syncing product feeds for Google Shopping. It optimizes your product details across multiple channels, simplifying the integration and management process.
Notable Features:
- Customize Google Shopping feeds
- Filter and monitor product approval status and Google issues
- Auto-sync Shopify data
- Comprehensive dashboard
Pricing: Free to use
FAQs: Must Have Shopify Apps
- Monthly fees: Many apps have ongoing monthly subscriptions.
- Transaction fees: Some apps charge per transaction processed.
- Usage limits: Free plans might have limited features or usage.
- Additional features: Upgrading for advanced functionalities can cost extra.
The Bottom Line
The right apps can transform your Shopify store, from driving more sales to improving customer loyalty and automating backend operations. But if your store has unique requirements or workflows that off-the-shelf apps can’t support, consider investing in our Shopify custom app development service to create a tailor-made solution for your business.
Featured article
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Summer is the CMO and Digital Commerce Solution Expert with 10+ years of experience. She specializes in Magento, Shopify, ERP, CRM, AI, and Blockchain, delivering strategic solutions that transform businesses. With a deep understanding of digital commerce, she helps brands scale and stay ahead in a competitive market.
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