Top 13 Shopify Pet Store Examples & Their Secrets to Success

Attention all online entrepreneurs stepping into the world of Shopify pet stores, or those already established, Shopify presents the ideal platform to launch and expand your pet e-commerce venture. If you’re considering launching an online business using Shopify, you should first learn more about How to start your e-commerce with Shopify

We are looking at the top 13 Shopify pet store examples that are effectively using Shopify and their integrations to provide pet owners with convenient and engaging online experiences that not only boost sales but also encourage customer loyalty. Explore the list below and unlock the secrets to their success!

Best 13 pet stores on Shopify

Gunner Kennels

The name Gunner came from the pet of its founder - Addison Edmonds. The brand is a heavy-duty dog crate company. Gunner Kennels uses durable materials and safety features including double-wall rotomolded polyethylene and escape-proof doors, emphasizing the company’s commitment to excellence and pet welfare.

With the assistance of Shopify experts, Gunner transitioned from Magento to Shopify and incorporated 3D models on their website, enabling customers to thoroughly examine products before buying. This strategic move, backed by Shopify’s tools such as 3D modeling and augmented reality (AR), significantly boosted Gunner Kennels’ financial performance. According to Shopify, it raised 3% in cart conversion rate, and 40% in order conversion rates.

Why do we like it?

• Provide durable and Safe Products
• Incorporate 3D models and AR for better product examination.
• Commit to quality and pet welfare

Pupnaps

Another shop from our list of the best Shopify pet store is Pupnaps, a conscientious pet business, launched on Shopify in 2019. Since then, Pupnaps’ distinctive Calming Dog Bed has garnered viral acclaim in Australia and delivered over 100,000 puppies worldwide with serene nights of sleep.

Pupnaps separates out from other pet Shopify stores by providing visitors with relevant interactions across their website based on zero-party data, creating a customized shopping experience. Customers receive individualized product recommendations and important information via a simple survey, ensuring the best match for their pet pals. Additionally, Pupnaps’ website leverages customer reviews to establish trust and offer real testimonials about their products.

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Why do we like it?

• Provide a special product: Calming Dog Bed
• Provide customized shopping experiences based on zero-party data.
• Use customer reviews and provide real testimonials about their products.

Fable

Recognizing that the pet products market was severely lacking in regulations, Fable Pet , launched in 2018, is the brand that aims to raise the standards for quality and safety by prioritizing the use of safe and durable materials, emphasizing their commitment to pet welfare.

What sets Fable apart from other pet Shopify stores is their meticulously designed Shopify pet store. The website has attractive imagery and a refined layout, ensuring a pleasurable browsing and shopping experience for Fable’s online customers.

Why do we like it?

• Elevate industry standards for quality and pet product safety.
• Well-designed Shopify pet store with attractive images and layouts.
• Provide a pleasurable browsing and shopping experience.

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Dutch

Founded in 2021, Dutch is an online pet telehealth service operating on Shopify. Dutch’s mission is to offer comprehensive relief for common pet issues, particularly for cats and dogs, by facilitating access to professional veterinary advice and essential medications. With a team of over 100 licensed veterinarians, Dutch ensures personalized care for each pet. Dutch has served over 25,000 pets since launched, demonstrating both the trust pet owners place in the service and the increasing demand for accessible pet healthcare.

What is special about Dutch is that they offer a subscription service that allows unlimited access to affiliated veterinarians, customized medications, therapeutics, and training programs to each pet’s needs. Dutch’s website conveys the expertise of their veterinarians clearly to build trust in customers regarding the level of care offered.

Why do we like it?

• Provide online pet telehealth services
• Provide a service for access to veterinarians and personalized medications unlimitedly.
• Build trust through clear veterinarian expertise showcased on the website.

PETstock

The next on our list of pet stores on Shopify is PETstock, a family-run Australian business. They offer everything from pet food to grooming services, making their online store a one-stop shop for pet owners.

Besides individual purchases, PETstock provides subscription options for regular deliveries, making life easier for customers. Their dedication to quality and service is evident, with features like 15 Min Click & Collect, designed for pet owners who are looking for both convenience and reliability.

Why do we like it?

• Provide a wide range of pet products and services.
• Enhance convenience and reliability with subscription options for regular deliveries.
• Prioritize customer experience with features like 15 Min Click & Collect.

"Automate Your Store's Subscription Services with Shopify!

YuMove

Just like Gunner Kennels, YuMOVE - inspired by co-founder John Davies’ Labrador dog - has become the UK’s top veterinary joint supplement brand. With a commitment to pet mobility and happiness, they offer natural products for dogs, cats, and horses through their D2C e-commerce site. YuMOVE also provides a variety of products designed to cope with many issues related to pet health, including calming, digestive, skin, coat, eye, and dental care.

Following the debut of their Shopify Plus site in 2020, YuMOVE has seen remarkable growth, with revenue experiencing a significant uptick. By focusing on increasing subscription clients, YuMOVE has observed a notable surge in subscribers, marking a substantial increase since the launch. What sets YuMOVE apart is their use of natural ingredients, which may attract environmentally conscious pet owners. Additionally, like PETstock, they offer flexible purchasing options, allowing customers to choose between one-time purchases or subscriptions for regular deliveries.

Why do we like it?

• UK’s top brand for veterinary joint supplements, specializing in natural pet products.
• Provides flexible purchasing options for customer convenience.
• Demonstrate a commitment to quality.

Petlab Co.

One of the best Shopify pet stores we want to mention is Petlab Co, founded in 2018 by two animal enthusiasts Chris Grabarczyk and Damian Masanto. This brand has quickly become a prominent player in the pet supplements market. Headquartered in London, this fast-growing company stands out with their diverse range of products, including vitamin supplements and grooming essentials.

Petlab Co. stands out because they truly understand pet owners’ needs, providing a user-friendly subscription service on Shopify for effortless ordering. With perks like free shipping and monthly gifts, they make sure their customers feel valued. Moreover, their active Facebook community of over 50,000 members creates a supportive forum for pet owners to exchange advice, elevating their brand beyond typical pet businesses.

Why do we like it?

• Provide user-friendly subscription services.
• Offer value-added benefits like free shipping and monthly gifts.
• Build a supportive community on Facebook for pet owners to exchange advice and support.

Honest Paws

Let us introduce you to Honest Paws, a special pet care brand offering top-notch CBD products for dogs and cats. They started in 2018 and have quickly become known in the pet CBD market for their high-quality products and innovation, aiming to help pets all over the USA.

Their Shopify store is easy to navigate, making it simple for shoppers to find what they need. They also have lots of helpful blog posts providing detailed information about their organic, lab-tested products, helping customers make informed choices. Honest Paws shows commitment to quality by using organic hemp from Colorado and regularly testing their products in independent labs for transparency. Their CBD products are also designed to promote the best possible wellness for pets.

To focus on their unique offerings, Honest Paws provides a smooth browsing experience, efficiently leading customers to the products they’re looking for. The site also incorporates features like the Scroll to Top Addon, making it convenient for users to return to the top of the page and enhancing overall navigation. Additionally, they utilize Realistic Product Displays featuring 3D videos and images, bringing a more lifelike representation of their products. This enhances the shopping experience and encourages purchases.

Why do we like it?

• Demonstrate a commitment to quality.
• Prioritize easy navigation and informative content
• Incorporate Scroll to Top Add-on and Realistic Product Displays to enhance shopping experiences.

Boost Your Store's Visual Appeal with Shopify's Features!"

Forthglade

Another Shopify pet store specializing in natural pet food is Forthgrade, a pet business established by a group of Devonian dog enthusiasts in 1971. They are now the leader in this market. Drawing from 50 years of expertise in pet nutrition, they produce top-quality wet and dry food, along with natural treats, all crafted in Devonshire. Their commitment lies in providing dogs with simple, wholesome, and nourishing food.

You can find Forthglade products in many local stores throughout the UK. Yet, to ensure their full range remains available online, Forthglade switched to Shopify Plus after outgrowing their custom platform.

On Forthglade’s Shopify site, there are dog-focused pictures that appeal to pet owners. The website looks neat and new and includes a tool that helps you figure out how to feed your pet.

Why do we like it?

• Has more than 50 years of experience and expertise in animal nutrition
• Feature a neat and user-friendly website design
• Use support tools to offer advice on pet feeding practices.

PrettyLitter

If you are finding a Shopify pet store to buy litter for your pussy cat, look no further. PrettyLitter’s Shopify store introduces an innovative cat litter that changes color based on your cat’s urine pH and detects blood, potentially indicating health issues. Their products not only control odors effectively but they also help detect kidney-related problems. PrettyLitter focuses on convenience, health monitoring, and affordability, boasting a clean and pet-safe formula.

What makes PrettyLitter special is their subscription service, ensuring convenient delivery to your door. Additionally, the store provides clear and detailed descriptions of the product’s benefits, like odor control and being dust-free, making it easier for customers to understand their value. The website also features transparent customer reviews, helping to establish real-life trust in the product.

Why do we like it?

• Innovatively monitor cats’ health based on their urine pH.
• Offer convenient subscription service, clear product descriptions, and transparent customer reviews
• Provide clean and pet-safe formulas.

Open Farm

Open Farm is a leading Shopify store for ethical and sustainable pet food, offering a wide range of premium and nutritious foods for dogs and cats. Open Farm ensures that every ingredient used in their offerings is ethically raised and responsibly sourced. To demonstrate a commitment to transparency, the brand provides customers with full visibility into the origins and production processes behind their pets’ food, reinforcing trust and accountability. By choosing non-GMO fruits and veggies, humanely raised meats, and wild-caught fish, Open Farm will keep pets healthy while also taking care of the environment.

Open Farm uses top-notch ingredients, has a recycling program, and educates pet owners. It’s the perfect choice for quality and conscience in your pet’s diet.

Why do we like it?

• Prioritize ethical and sustainable pet food.
• Use top-quality ingredients.
• Implement a recycling program, and foster trust and accountability among customers.

The Honest Kitchen

The 12th on our pet e-commerce website is The Honest Kitchen, an online store founded in 2002 specializing in natural, minimally processed pet food for dogs and cats. Just like Open Farm, they offer products crafted from non-GMO fruits and vegetables, along with real, human-grade ingredients.

The Honest Kitchen is deeply dedicated to sustainability and environmental care, emphasizing on eco-friendly packaging and supporting renewable energy by investing in wind power.

Why do we like it?

• Focus on natural and minimally processed pet food made from non-GMO fruits and vegetables and real, human-grade ingredients
• Demonstrate commitment to sustainability.
• Use eco-friendly packaging and invest in renewable energy.

All Things Cannie

All Things Cannie, a pet store on Shopify, has a vibe that takes you back to the 2010s. They sell lots of stuff for dogs, and also for dog lovers, like dog foods, toys, and accessories. The store really focuses on making it easy for customers to find what they want. They have two navigation options: one at the top and another on the left side near the search box. Both make it simple for customers to find what they’re looking for quickly and easily.

This Shopify store features their top-selling products using sticky bars, simplifying the decision-making process for customers who share similar interests.

Why do we like it?

• Offer a nostalgic vibe with a wide range of products for dogs and dog lovers.
• Prioritize user-friendly navigation options.
• Simplify the decision-making through features like sticky bars and top-selling product displays.

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What can I learn from these Pet Shopify Stores?

Each of the mentioned Shopify pet stores possesses unique strengths that contribute to enhancing conversion rates and retaining customers. Generally, several criteria can be identified to establish competitive advantages for your Shopify pet store.

Adaptability and Growth

Successful pet stores are adaptable and open to change. They leverage Shopify’s tools and expertise to optimize their online presence, increase conversion rates, and stay ahead of industry trends. This includes features like smooth website navigation (All Things Cannie), tools like 3D modeling (Gunner Kennels), subscription services, and personalized recommendations (Honest Paws, PrettyLitter, Forthglade).

Moreover, some stores are responsive to market needs and trends, offering solutions for common pet issues (Dutch), specialized products (Honest Paws), and environmentally conscious options (Open Farm).

Product Differentiation

Each store has a unique selling point that sets it apart from competitors. They focus on quality and innovation in their products, such as Gunner Kennels’ durable crates, Pretty Litter’s innovative health solutions, or Honest Paws’ CBD products.

Commitment to Quality and Transparency

Using high-quality ingredients, thorough testing procedures and transparent business practices instills confidence in customers and reinforces brand credibility. This often involves making promises about safety and care for animals (Gunner Kennels and Fable), using natural ingredients (brands like YuMOVE, Honest Paws, and Open Farm), and focusing on sustainability (Open Farm and The Honest Kitchen).

Customer/ Community Engagement

Creating helpful blog posts, personalized suggestions, and subscription options helps pet stores on Shopify connect better with customers and gain their trust. They do this by being clear in their communication, showcasing positive reviews from customers, and building a strong brand image.

Additionally, they encourage a sense of belonging among pet owners by creating social media communities (Petlab Co.), offering informative content (Honest Paws), and providing interactive features (as seen with The Honest Kitchen).

User Experience Optimization

User-friendly navigation, seamless checkout processes, and interactive features like 3D product displays (Gunner Kennels), tailored product recommendations (Pupnaps) will enhance the overall shopping experience, leading to increased customer satisfaction and retention. Additionally, a well-designed website enhances user experience and boosts conversion rates by providing a pleasant and convenient browsing experience (Fable).

Other product-selling platforms for pet stores besides Shopify

Amazon

Amazon is a famous online marketplace globally, providing many types of products, including pet supplies. Pet owners can find everything from pet food to toys and accessories on this platform. Sellers can create product listings and reach broad potential customers.

Etsy

Etsy is another popular platform famous for handmade and unique items, including pet accessories and supplies. It’s a great place for pet owners to find personalized or custom-made products like pet clothing, beds, and accessories. For sellers, Etsy offers an excellent opportunity to kickstart their businesses, whether crafting items or offering other goods.

Instagram

Instagram is a social media platform trusted by more than 200 million businesses. This is where businesses can show off their products through images and videos. Many companies use Instagram to advertise products, connect with customers, and also to build communities for their brand.

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TikTok

Another social media platform where entrepreneurs can kickstart their businesses is TikTok. It is a platform for users to create short videos to entertain or educate their audience. Businesses can utilize TikTok to display their products in fun and inventive ways, connecting with a younger audience of pet owners. Viewers can come across products through TikTok videos and might be guided to the seller’s website or other online platforms for purchasing.

Each platform provides distinct chances for pet businesses to connect and interact with potential customers, whether it’s through established online marketplaces, niche platforms, or popular social media platforms.

Conclusion

To sum up, the top 13 Shopify pet store examples exemplify successful e-commerce ventures catering to pet owners’ diverse needs. These stores have built strong customer trust and loyalty by leveraging Shopify’s tools, optimizing user experiences, engaging with their communities, and differentiating themselves in the market.

If you’re new to Shopify and looking to kickstart your e-commerce journey, consider exploring Shopify development services developed by Shopify experts. We believe that your online business journey on Shopify will be significantly streamlined and more manageable.

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