How to Create a Landing Page on Shopify

Landing pages are critical to all e-commerce sites, and thankfully, Shopify has the ability to make designing them simpler. It makes customers interested by capturing them to the pages and converting them to clients as well as sales.

Now, let us discuss various kinds of Shopify landing pages, how you can build one, and why it is crucial for your store. We will also respond to some common questions to make sure you have all the information you need for landing pages. Whether you are new to the subject or have a fair amount of knowledge, the information will be concise and practical. 

Types of Shopify landing pages

Here are some common types of landing pages:

1. Product landing page

The purpose of product pages is to provide details about individual products. In contrast, the sole objective of a product landing page’s design is conversion.

It presents your story, emphasizes why customers should pick you, shows the distinctive value proposition of your brand, and instills a sense of urgency in the buyer to make a purchase.

The product landing page convinces users to take action by giving them additional product details. Its product landing page, on the other hand, emphasizes the advantages and makes it evident how they stand out from the competition with the SE Starter Set’s time-limited offer.

2. Collection landing page

All products are arranged and presented in a straightforward manner on a standard collection page. On the other hand, a product collection landing page elevates the buying experience for customers by providing them with something special and unforgettable.

It displays more than just related products. It guides customers through an easy purchasing process. This process brings attention to your brand. You can also highlight products that a default page might miss. They are more than just an online store with comparable products listed. They give customers easy navigation and introduce them to products they might not have otherwise seen.

Shopify provides great options for setting up a basic collections page. Many brands customize these pages. Customizing helps increase conversion rates. It also helps brands stay true to their identity.

. Special offer landing page

Special offer (or discount) landing pages inform people about your most recent significant purchase. Special offer landing pages help collect contact details from potential customers, such as names and email addresses.

With this information, you can perform email marketing. Consequently, you can promote store deals to those who have shown interest. The initial offer draws customers to your brand, and with clever marketing, you can encourage them to make additional purchases.

To boost holiday sales, create a special landing page showcasing all your discounted products. This page should make it easy for visitors to browse and add items to their cart while highlighting the limited-time nature of the offer to create urgency. 

4. Lead generation landing page

As a matter of fact, not every visitor to your website will make a purchase one time. Make sure that the traffic you are driving doesn’t go to waste.

Alternatively, entice them with something compelling and obtain their contact details to maintain the interest. That’s the role that an incredible landing page for lead generating plays. It draws users in with insightful material. The final objective? When the time is right, nurture and turn these leads into devoted clients. 

5. Coming soon landing page

Do you have a forthcoming product that isn’t currently on the market? A coming soon landing page can be used to create a pre-launch email list. As a result, customers become more enthusiastic, and you can clearly see the demand.

You can inform them as soon as the product is available to encourage a fast purchase. Use their preferences to design programs that build interest. These programs will eventually lead to sales.

6. Product bundle landing page

The landing pages for product bundles present a selection of bundle alternatives that have been thoughtfully chosen to address particular issues.

Furthermore, displaying the product package is not enough. There are many factors to take into account while creating a bundle landing page that converts well, including:

• A remarkable social proof
• A strong copy
• An unambiguous appeal to action, among many others.

7. Collaboration landing page

Do you frequently work on a variety of projects with other businesses and people? A collaboration landing page is a web page. It is specifically designed to promote a partnership or joint venture. 

This partnership is between two or more brands or organizations. The page typically features a clear and concise overview of the collaboration. It highlights the benefits for both parties and the target audience.

How to create a landing page on Shopify?

Have you ever thought about how it is possible to design a beautiful landing page on Shopify? As a crucial asset, it is used in acquiring and maintaining clients. However, arriving at the optimal landing page layout is difficult. Let’s explore how to create a landing page on Shopify:

1. 
   

   Use Shopify apps

   
   

Using Shopify apps can enhance your store by making page design easier and improving user experience. They allow for customization without needing coding skills. However, too many apps might slow down your store and increase costs. 

It’s important to choose the right apps to balance functionality and performance. Tools like GemPages, PageFly, and Zipify Pages offer various features to help you design effective pages. Let’s dive into the detail information of these tool:

PageFly

Pagefly is a drag-and-drop web design tool that helps you create visually appealing and effective web pages without needing programming skills.

Price:

Pagefly offers various pricing plans, including a free plan with basic features and paid plans with advanced functionalities. Prices start at $19 per month.

Key features: 

• Wide variety of templates for quick design.
• Import and export features for multiple stores.
• Enrich Shopify product and collection pages.
• Save and revert to previously saved page versions.
• Six page types: Regular, Home, Product, Collection, Blog post, and Password page.
• Custom CSS and Javascript code insertion.

Pros:

• Easy to use with a drag-and-drop interface.
• Includes numerous templates and design elements.
• Flexible customization and supports responsive design.
• Excellent customer support.

Cons:

• The free version has limited features.
• May take time to learn all the features.
• Some design templates require upgrading to a paid plan.

GemPages

GemPages is an intuitive drag-and-drop page builder that allows you to create visually stunning, high-converting, and SEO-friendly pages for any purpose. Compatible with all Shopify themes, GemPages offers a comprehensive library of elements, templates, integrations, and sales boosters.

GemPages offers four pricing tiers:

• FREE: Ideal for individuals and startups. Includes 1 published page, premium templates, global style, and email/chat support.
• BUILD ($29/month): For small businesses. Offers unlimited published pages, high-speed CDN, 300 image-to-layout sections per month, and 20 theme sections.
• OPTIMIZE ($59/month): For SMEs focusing on conversion. Includes everything in Build, plus popup elements, publish scheduling, unlimited image-to-layout sections, 100 theme sections, and priority live chat support.
• ENTERPRISE ($199/month): For large SMEs. Includes all features from Optimize, plus all unlimited features and priority video call support.

Key Features:

• Drag-and-drop editor for easy customization of pages.
• Library with over 65 templates and 100 blocks for quick setup.
• Full control over responsive web design across all devices.
• Sales boosters including Countdown Timers, Stock Counters, and Popups.
• Seamless integration with Meta Pixel, Google Analytics, and 30+ top Shopify apps.
• Custom code editor for advanced styling with HTML, CSS, and JavaScript.

Pros:

• User-friendly, easy for beginners to use with a drag-and-drop editor.
• Customizable offers many templates and design options to create unique pages.
• Integration works well with Shopify and other ecommerce platforms.
• Support provides good customer support and helpful resources.

Cons: 

• Cost can be expensive compared to other page builders.
• Learning curve might take some time to master all features.
• Speed users report that it can slow down their website.
• Limited free version the free version has limited features and templates.
• Compatibility may not integrate smoothly with all third-party apps

Zipify Pages

With Zipify Pages, you can easily run profitable campaigns without the help of a designer or developer, revolutionizing the way you create sales funnels and landing pages for your Shopify business.

Price: 

• Free Plan: This plan lets you publish one page and gives you access to all basic features, including 70+ templates, dynamic discounts, and live chat support.
• Starter Plan: Costs $19 per month (or $205.20 annually, saving 10%). It includes five landing pages, one product page, one blog article, a custom home page, one split test campaign, and 50 AI-generated copy items.
• Basic Plan: Priced at $39 per month (or $421.20 annually, saving 10%). This plan offers 15 landing pages, five product pages, five blog articles, a custom home page, and one split test campaign, along with 50 AI-generated copy items.
• Advanced Plan: Costs $99 per month (or $1,069.20 annually, saving 10%). This plan includes unlimited pages, unlimited split tests, product page multi-assign, unlimited AI-generated copy items, a setup call with an expert, and priority support.

Key features:

1. Shopify integration works smoothly with Shopify for a hassle-free experience.
2. Proven templates provide access to high-performing templates from a successful $62 million store.
3. Brand Enhancement boosts SEO by using your Shopify domain.
4. Integration Capabilities connect with Facebook, Google, and other platforms

Pros:

• Fully customizable upsell funnels with options for upsells and downsells.
• Unlimited number of funnels can be created.
• Ability to test different products and page designs.
• Optimized for mobile devices

Cons:

• Lacks dedicated support.
• Fewer features compared to other upsell tools.
• No priority support, which limits it to small and medium businesses.
• No free trial, though a 30-day money-back guarantee is available

2. Use Liquid

Creating a landing page with Shopify’s Liquid programming language is a reliable method to guarantee that the page is unique and ideal for your particular requirements. To do this, you need to do the following steps:

Step 1: Create a template

• Log in to Shopify Admin
• Navigate to Online Store -> Themes
• For your current theme, click Actions -> Edit Code
• In the template section, click Add a new template.
• Choose the page as the type and name the template, for example: landing.

Step 2: Add content

• In the Templates section, create a new file named T-shirt Landing Page.
• Open the page T-shirt Landing Page file and add basic HTML structure to set up your landing page.

Step 3: Use Liquid tags

• Integrate Liquid Tags for Dynamic Content
• Add Product Information Using Liquid
• Use Liquid for Custom Section

Step 4: Save and publish the landing page

• After adding your content and Liquid tags, click Save to store your changes.
• After configuring the page, click Save. 
• Access the landing page via the URL you created or from the menu to ensure it displays correctly.
• Make any necessary adjustments to the HTML, CSS, or Liquid code to refine the appearance and functionality.

As one might expect, this approach takes a lot of time and demands coding expertise. Although you might use Shopify Liquid to learn the fundamentals, we advise hiring a developer by putting up a task. A developer is qualified to design a landing page that meets your requirements and is efficient. 

3. Use Collections

Using collections, you can put together a cohesive group of objects. For example, you can assemble a collection including a swaddle, baby clothing, and a plush toy. In this manner, expectant parents, who are your target audience, may get all the information they need on one page. Plus, it lets you upsell clients on products that complement their original purchases.

Now let’s look at how to use Collections to design a landing page:

• Step 1: Navigate to “Menu” and choose “Products.”
• Step 2: Select “Collections.”
• Step 3: Either manually add each item to a curated collection or let Shopify to construct one for you based on predetermined criteria.
• Step 4: Enter the URL and page title.

Explore more:

• 12 Tips for optimizing a Landing Page to boost conversions
• Shopify Best Practices: Take Your Sales To The Next Level

FAQs

1. How do I drive traffic to my landing page?

Instead of adding a form to an already crowded homepage, a call to action that directs new visitors to one of your finest deals can help them get there faster.

2. Can I create multiple landing pages on Shopify?

You can make several landing pages on Shopify that are suited to various channels and customer needs. You can optimize by traffic origin with particular landing pages because the customer journey differs by channel quite a bit.

3. What elements should I include on my landing page?

Because landing pages contain so many unique characteristics, there is no one-size-fits-all method for making an effective landing page or instruction manual. But there are also some shared traits that you should be aware of. You can make an effective landing page of your own by reviewing them. The following are the fundamental elements of a successful landing page:

• A main headline and a supporting headline
• A unique selling proposition
• The benefits of your offering
• Images or video showing context of use
• Social proof
• A reinforcement statement
• A closing argument
• A call to action

Conclusion

Overall, Shopify landing pages are essential if you want to increase conversions, particularly if your company conducts special promotions. This blog’s tutorial and strategies will enable you to create the ideal Shopify landing page for your online businesses. Remember to update your page frequently and verify the converting parts.