14 Social Media Shopify Apps to Enhance Customer Engagement

If you own a Shopify website, maintaining communication with your customers is crucial. While social media serves as an excellent platform for this purpose, managing your social media presence might require some assistance. Shopify social media apps offer various benefits to optimize your social media marketing strategies. So, which among the top 14 Shopify media apps is the most suitable choice for your store?

What are the benefits of adopting Shopify social media apps?

• Expanded Reach: Link your online store to popular platforms like Facebook, Instagram, and Pinterest. This way, you can reach more people and attract new customers who might not have found your store otherwise.

• Smooth Integration: Easily connect your product catalog, inventory, and sales data with your social media accounts. This automation saves you time and effort by keeping your products updated and synced across all platforms.

• Improved Customer Engagement: Engage directly with customers on social media through comments, messages, and reviews, fostering a sense of community and trust that leads to increased loyalty and repeat purchases.

• Insights through Data: Get valuable analytics and insights about your social media performance. This helps you understand customer preferences, track the success of your campaigns, and make data-driven decisions to improve your marketing strategies.

Top 14 Shopify social media apps for your online store

Mageplaza Product Feed

Mageplaza Product Feed is a powerful tool designed to automate and optimize your feed uploads across multiple channels, including Google Shopping. Seamlessly integrate your accounts to eliminate manual data entry and ensure precise product details. Target specific regions, customize attribute mappings, and select products with ease. Efficiently manage all your feeds on a convenient grid, allowing for bulk changes that save time. Swiftly and flexibly tailor your feeds with the Mageplaza Product Feed app for maximum efficiency and control.

Highlight Features:

• Customize Google Shopping feeds by selecting countries, attributes, and products.
• Easily manage your feed list with options to edit, enable, delete, or download feeds.
• Filter and monitor product approval statuses and Google issues.
• Automatically sync Shopify data such as merchant ID, tax, and shipping information.
• View total, imported, and active feeds on the dashboard.

Pricing: Free

Mageplaza Instagram Feed

Experience the Mageplaza Instagram Feed—an all-in-one solution designed to elevate your store’s appeal. With just a few simple steps, you can showcase captivating product images, enhancing the visitor experience and encouraging brand engagement. Furthermore, the app seamlessly integrates customer testimonials and enables the display of shoppable posts. Simplify administrative tasks with effortless feed creation, customization, and management. Elevate your storefront visuals with the Mageplaza Instagram Feed and captivate your audience today!

Highlight Features:

• Display shopping product tags directly on Instagram feeds.
• Effortlessly manage multiple feeds with options to create, edit, delete feeds, and update their status.
• Show posts on various layouts including grid, slider, and highlight.
• Customize the feed interface with options for text, color, post numbers, and spacing.
• Stay updated with automatic or manual data synchronization for seamless integration.

Pricing: Free

Facebook Pixel ‑Tiktok Pixel

Facebook Pixel - TikTok Pixel is a Shopify app that helps you get the most out of your Facebook marketing. It’s free and considered one of the best Shopify apps for Facebook Pixel.

Highlight Features:

• Multiple Pixel Support: Easily add multiple Facebook Pixels for thorough tracking.
• Server-Side Tracking: By using server-side tracking, it can get around iOS 14+ restrictions and ad blockers, giving you more accurate data.
• Facebook, TikTok, and Google Integration: It smoothly works with Facebook Pixel, TikTok Pixel, and Google Tag Manager, improving how you target ads and track conversions.
• Advanced Event Management: It comes with pre-made tools for tracking e-commerce events, which helps you analyze your ad campaigns better.

Pricing:

• Free Plan
• Basic Shopify Plan: $6.99/month
• Advanced Shopify Plan: $9.99/month
• Shopify Plus Plan: $19.99/month

Pros:

• Makes it simple to install multiple Facebook Pixels, making your digital tracking more thorough.
• Provides real-time data insights, which are crucial for improving ad campaigns and making smart marketing decisions.
• Their customer support team is fast and helpful, making sure you have a smooth experience.
• Their pricing plans are very affordable

Cons:

• Some users have had trouble with Google-related features, despite promises.
• Setting it up might be tricky for users who aren’t familiar with pixels, leading to setup issues.
• While it supports tracking multiple pixels, it might not be as customizable for specific marketing needs, which could affect how flexible your campaign analysis is.

TikTok

The TikTok Shopify App is like a powerful tool that helps businesses grow by connecting TikTok with Shopify. It lets businesses share cool videos and product links on TikTok, reaching lots of people and potentially selling more stuff.

Highlight Features:

• Easy Ad Management: You can handle your ad campaigns from Shopify, making it simpler to keep track of everything in one place.
• ‘Shop Now’ Button: You can add a button to your TikTok videos that takes people straight to your online store, making it easier for them to buy your stuff.
• Create Ads Inside Shopify: You can make catchy ads right from your Shopify dashboard, saving time and effort.
• Target Your Audience: You can select who sees your ads based on factors like age, location, and interests, ensuring you reach the right audience.
• See Detailed Stats: You get lots of info about how your ads are doing and who’s watching them, helping you make better decisions.

Pricing: Free to install

Pros:

• Quickly buy stuff from your TikTok videos, driving more sales.
• Get detailed data to improve your ads and reach the right customers.
• Easy to connect Shopify and TikTok, with clear instructions and a user-friendly setup.
• Manage your TikTok ads right from Shopify, making it easier to track their performance.

Cons:

• Some users have had trouble getting help when they need it.

Omega Facebook Pixel Ad Report

Omega Facebook Pixel Ad Report is another top choice for Shopify Facebook pixel apps. It’s made to make tracking with Facebook Pixel and Conversion API (CAPI) easier, especially after iOS 14 changes.

It gives you a report on where your ads are working best in real-time, so you can spend your money wisely. Plus, it helps you handle lots of different pixels easily.

Highlight Features:

• Pixel Setup Made Easy: Makes it simple to connect Facebook Pixel IDs with your Shopify store.
• CAPI Integration: Sends server events to Facebook using a token for accurate tracking, especially after iOS 14.
• Event Testing: Lets you check if tracking is working right, both on browsers and servers.
• Monitoring and Analysis: Has a dashboard to watch server events and see how well your ads are doing.
• Ad Effectiveness Report: Gives you detailed info on which ads are working and which products are popular.
• Dynamic Ads and Retargeting: Helps you create and manage Facebook Catalogs to show ads to the right people again.

Pricing:

• Two Owls Standard Plan: $15.99/month
• Enterprise Plan: $20.99/month

Pros:

• Great for accurate tracking, especially after iOS 14.
• Easy to use, with options to customize events and track orders.
• Clear dashboard and helpful customer support.
• Simple to install, and it works with lots of different pixels to improve your ads.

Cons:

• Some users have had trouble with the app staying connected to pixels.
• There have been technical issues that stop event data from getting to Facebook.
• Some users have noticed differences, with about a 20% gap between what’s tracked and actual sales.
• It can be tricky for some users to set up and use the tracking system effectively.

Socialwidget ‑ Instagram Feed

Socialwidget ‑ Instagram Feed app enhances Shopify stores by adding shoppable Instagram galleries and TikTok videos, making the shopping experience more engaging and trustworthy. It provides customization options with responsive templates, allowing you to tag and organize posts to grow your followers.

Highlight Features:

• Shoppable Feeds: Display Instagram and TikTok feeds on your site, making it easier for customers to shop directly from social media content.
• Shop the Look: Tag up to 5 items per photo or video, enabling customers to purchase featured products easily.
• Customizable Templates: Choose from various responsive templates to match your store’s aesthetic.
• Post Sorting: Organize posts based on Instagram hashtags and public accounts.
• Profile Showcase: Showcase your Instagram profile on your site to attract more followers.
• TikTok Integration: Incorporate TikTok content for a diverse social media feed.
• Auto-sync Options: Advanced plans offer frequent auto-syncing for updated content.

Pricing:

• Starter Plan: Free
• Standard Plan: $9.90/month
• Professional Plan: $19.90/month
• Advanced Plan: $49.90/month

Pros:

• Embed shoppable Instagram and TikTok feeds directly onto your site.
• Customize feed appearance with responsive templates.
• Organize and display posts based on hashtags and public accounts.
• Increase Instagram followers by showcasing your store’s profile.
• Integrate TikTok content for a varied social media presence.
• Advanced plans offer frequent auto-sync options for keeping content updated.

Cons:

• Some users wish for more customization options, like integrating the feed directly onto the homepage.
• Users need to log back into the app about every 30 days, which can be inconvenient for continuous use.

FeedHub: Facebook, Google Feed

FeedHub is a Shopify app designed to simplify the process of developing and refining product feeds for Google and Facebook advertising. It enables eCommerce businesses to sync their product catalogs with these platforms, allowing for more effective and targeted ad campaigns.

Highlight Features:

• Automated Feed Generation: The app automates the creation and updating of product feeds, making certain that the information about your products is correct and current on Google and Facebook.
• Dynamic Ads: FeedHub allows you to create dynamic ads on Facebook and Google that display relevant products to different audiences based on their interests, behaviors, and preferences.
• Conversion Tracking: You can monitor your ad campaigns’ performance, including clicks, conversions, and return on ad spend (ROAS).

Pricing:

• Starter Plan: Free
• Standard Plan: $9.90/month
• Professional Plan: $29.90/month
• Advanced Plan: $49.90/month

Pros:

• Saves time and effort by automating the feed creation process for multiple advertising platforms.
• Supports advertising on both Facebook and Google, allowing for broader reach.
• Facilitates personalized ad campaigns to target specific audiences with relevant products.

Cons:

• While a free plan might be available, extra features and capabilities often require a subscription fee, which varies based on your business needs.

  EVM Instagram Feed ‑ Instafeed

EVM Instagram Feed - Instafeed, crafted by Expert Village Media Technologies, is a user-friendly app that syncs seamlessly with Instagram in real-time, offering appealing designs and layouts for your Shopify store’s Instafeed. Compatible with all devices, it elevates user interaction with video playback and preset templates.

Highlight Features:

• Effortless Connection: Easily link to the homepage, product pages, and blog posts.
• Engaging Display Options: Choose from Map, Collage, or Slider views for captivating Instafeed displays.
• Crafted Formats: Enjoy expertly designed grid and slideshow formats.
• Reliable Access: Ensured access with the latest Facebook app integration for Instagram beta improvements since March 2020.

Pricing:

• Free Plan
• Pro Plan: $5.99/month
• Premium Plan: $12.99/month

Pros:

• Seamlessly embed the feed using app-generated code.
• Display user-generated content, testimonials, and style looks.
• Improve customer interaction with a seamless IG theme match.
• Set up effortlessly without any coding knowledge required.
• Enjoy convenience with automatic feed updates.

Cons:

• Lacks support for Instagram stories.
• Branding by Expert Village Media Technologies is visible in the paid plan.
• Some users reported store glitches during app updates.

Trackify Facebook Pixel,TikTok

Trackify X Facebook Pixel is a Shopify tool that boosts the abilities of the regular Facebook Pixel. It gives you more detailed tracking, which helps with showing ads to people who have visited your site before and understanding what customers do.

Highlight Features:

• Backup Pixel Data: Keep a copy of your main tracking data, so you don’t lose it.
• Easy Pixel Integration: Link your Facebook Pixel to Shopify quickly.
• Server-Side Tracking: Keep track of what people do on your site, even with privacy changes.
• Advanced Audience Builder: Help you make different groups for your ads.
• More Event Tracking: Watch things like what categories people look at and what they add to their cart.
• Better Control Over Data: Give you more options for managing your info.
• Syncs Catalog with Facebook: Make sure your product info stays up-to-date.
• Detailed Analytics: Give you lots of info about how your ads and products are doing.

Pricing:

• Shopify Basic Plan: $29.99/month
• Shopify Plan Users: $59.99/month
• Shopify Advanced: $99.99/month
• Shopify Plus Users: $199.99/month

Pros:

• Helps you track people better for ads and understanding customers.
• Makes it easier to handle lots of Facebook Pixels for different ads.
• People like how easy it is to use with Shopify and other tools.
• Gets praise for being quick to help and giving personalized support.

Cons:

• Some users have trouble using it with certain web browsers, especially Firefox.
• There have been times when the app’s servers went down, so tracking stopped working.
• Even though it says it can uninstall cleanly, it sometimes leaves stuff behind, causing problems.
• Some tutorial videos are old or missing info, making it hard for people to set up and use.

FBTrack ‑ Facebook Pixels App

FBTrack by Optiapps is a Shopify app designed to manage and track Facebook Pixels, especially addressing challenges from iOS 14.5+ updates.

Highlight Features:

• Install multiple Facebook Pixels for thorough tracking.
• Track all pixels using Facebook Conversions API for accurate data.
• Easily add collection pixels for better data analysis.
• Use server-side event tracking to complement browser events.
• Manage duplicate events to ensure cleaner data.
• Capture comprehensive event data for better optimization.
• Offers fast reporting features to address iOS 14.5+ issues.

Pricing:

• Unlimited Plan: $7.99/month

Pros:

• Efficient data tracking and accurate reporting.
• User-friendly interface and easy installation.
• Effective management of multiple pixels and data integration.

Cons:

• Difficulties with support contact form.
• Limited support options, only email.
• Challenges with reinstalling the app and unsatisfactory customer support for reinstallation issues.

NestAds Attribution & Tracking

NestAds Attribution & Tracking is a powerful tool for boosting Shopify store advertising. It focuses on tracking ads across different channels, providing a unified dashboard for detailed campaign analysis.

Highlight Features:

• Centralize marketing data from various channels in one easy-to-use dashboard.
• Prepare for cookieless tracking with server-side tracking pixel, avoiding iOS 14 blockage.
• Utilize different attribution models to identify top-performing touchpoints.
• Allocate budget more effectively by understanding the customer’s buying process.
• Analyze creative performance with advanced reports.

Pricing:

• Starter Plan: Free
• Growth Plan: $9.99/month
• Pro Plan: $49.99/month

Pros:

• Consolidate data from Google, Facebook, and TikTok ads for better tracking.
• Maximize return on ad spend (ROAS) by analyzing top-performing channels and campaigns.
• Easily install multiple pixels with TikTok Events API.

Cons:

• Limited location be supported.
• Inability to stop campaigns once created.

Pixelfy: Multi Facebook Pixels

Pixelfy, created by SpringApps, boosts marketing analytics for merchants by enabling the installation of multiple Facebook Pixels. It addresses iOS 14+ tracking challenges with server-side tracking.

Highlight Features:

• Easily add and manage various pixels like Facebook, Taboola, and TikTok.
• Supports Conversion API for Facebook tracking.
• No coding needed; simply paste your pixel ID.
• Seamlessly integrates with any theme.

Pricing:

• Essential Plan: $3.99/month
• Premium Plan: $5.99/month

Pros:

• Simple installation with Facebook CAPI, no coding required.
• Effortlessly manage multiple pixels for detailed tracking.
• Addresses iOS 14+ changes with Pixels + Conversions API integration.

Cons:

• Users report limited support.

OmniTrack Facebook Pixel

OmniTrack Facebook Pixel enhances shopping experiences by offering stable and precise tracking across platforms like Facebook, Google, and TikTok. Launched in February 2022, it combines various tracking technologies into one user-friendly application for store owners.

Highlight Features:

• Easily install multiple Facebook Pixels for backup, testing, and optimization.
• Enable server-side tracking with Facebook Events API for all your pixels.
• Simplify conversion tracking for iOS14+ with CAPI and 1st Party Pixel.
• Build multiple target audiences effortlessly.

Pricing:

• Standard Plan: $19.99/month
• Professional Plan: $39.99/month
• Premium Plan: $89.99/month

Pros:

• Simple setup for multiple Facebook and TikTok Pixels without coding.
• Automates UTM tags for easier campaign tracking.
• Offers pixel reports and supports Facebook Catalog.
• User-friendly interface accessible without coding knowledge.

Cons:

• No free plan available.
• Some users find the pricing too high.

  Orichi: Tiktok Facebook Pixels

Orichi is a Shopify app that focuses on accurately tracking multiple Facebook Pixels and Conversion API. It’s particularly helpful for fixing issues with tracking Facebook ads, especially on devices running iOS 14 and newer.

The app links an advertiser’s server-side tracking with multiple pixels, which helps improve how ads are targeted and measured.

Highlight Features:

• Managing Multiple Pixels: Orichi is great at handling lots of Facebook pixels, which is handy for businesses with many websites, stores, or client ad accounts.
• Custom Event Tracking: Lets you track specific actions on your website, going beyond basic conversion tracking.
• Detailed Reporting: Gives thorough reports on how your ads are doing, helping you refine your strategies.
• Preventing Double Counting: Makes sure events aren’t counted twice, so your data stays accurate.

Pricing:

• Basic & Shopify Plan: $14.99/month
• Advanced & Plus Plan: $24.99/month

Pros:

• Easy to use and can handle multiple Facebook Pixels well.
• Known for accurate tracking and managing Pixel events effectively.
• Customer support is praised for being top-notch.
• Scales well for merchants with multiple stores, making campaigns perform better.

Cons:

• Some users have faced delays and issues with the app’s performance.
• Reports of bugs and events missing in the ads manager have been reported.
• Installing the app and dealing with errors has been tricky for some users.
• Some users have questioned the app’s pricing and transparency, especially since both plans offer the same features.

Conclusion

In short, selecting the appropriate social media apps for your ecommerce tech stack can unlock powerful capabilities, including automatic posting across multiple networks and transforming social media profiles into convenient customer support channels.