How to Connect Pinterest to Shopify in Less Than 2 Minutes

In this modern day, using social networks has become extremely important for businesses that want to grow their business network and attract new customers. Among those social media platforms, Pinterest has appeared as an important tool. Pinterest is an attractive platform that allows users to explore and share images and content. Integrating Pinterest with Shopify can open up a variety of opportunities to increase brand awareness and increase sales. In this article, we will show you how to connect Pinterest to Shopify in less than 2 minutes.

Understanding Pinterest

Pinterest is a visual tool that allows users to organize and store images, links, and descriptions on different boards, creating a personal or public canvas of ideas.

This board can be shared publicly or kept private, allowing active users to share or restrict content. With a user-friendly and easy-to-use interface, users can create attractive collections from different ideas such as menus, interior design, or fashion inspiration.

Shopify store owners can expand their reach and increase sales revenue with Pinterest. Specifically, businesses can share images of their products on Pinterest, attracting potential customers. By providing multiple sources of data and inspirational content, they can create powerful follow-up strategies.

Additionally, Pinterest is also the ideal place to organize your business ideas. With information organized, you can focus on growing your business without worrying about data organization.

While anyone can use a personal account on Pinterest, businesses should create a separate Business account. Pinterest Business Accounts offer special tools and features designed to support follow-up. By using this account, you can build reputational signals, customer engagement and analytical performance of your next strategy.

Why should connect Pinterest with Shopify?

There are many reasons why using Pinterest is worthwhile for online Shopify store owners.

First, Pinterest focuses on providing visual content rather than creating social discussions, making it the second leading social media channel in driving visits to online stores. gland. This helps online sellers grow their business on Pinterest effectively.

Furthermore, with Facebook advertising, Pinterest is not only cheaper but also more effective. Here are some statistics that show why Pinterest is a good choice for the market:

• Users find new things on Pinterest: 98% of users feel they find new things on Pinterest, a higher rate than on other platforms.
• Users actively shopping on Pinterest: More than 39% of Pinterest users actively shop and are willing to spend more than those who do not use Pinterest when shopping.
• Pinterest is used for shopping planning and research: 93% of Pinterest users use the platform to plan, research, or even generate sales from shopping.
• Mobile traffic: 80% of Pinterest traffic comes from mobile users, providing them with convenience and availability when searching for products.
• High-income Pinterest users: 40% of Pinterest users have a significant household income, with income over $100,000 per year, this is an audience with strong shopping power.

With 300 million active users, Pinterest is an important tool for online stores primarily to convert leads into customers. Advertising on Pinterest is also especially important, with 77% of users discovering commercial or new products through promoted Pins. This proves Pinterest is a powerful marketing tool for online stores.

How to Connect Pinterest to Shopify 

1. Integrate Pinterest to Shopify Mannually

Step 1: Log in to Shopify 

– Access the Shopify dashboard via the link: https://accounts.shopify.com/.

– Log in to your Shopify account using email or your Apple, Facebook, Google account.

Step 2: Add Pinterest Sales Channel

– After logging in to your Shopify account:

 + Go to the Sales Channel section -> Enter the keyword ‘Pinterest’ in the Search bar of the Shopify app store.

 + Select Pinterest Official App to add a new sales channel and click the Add Sales Channel button to integrate the Pinterest Shopify app.

Step 3: Connect Your Pinterest Account

– Sign in to your existing Pinterest Business account or create a new account directly from Shopify.

– Follow the instructions to authorize Shopify to manage and access your Pinterest data.

Step 4: Link Shopify to Pinterest Boards

– Connect to your Pinterest account and then you will automatically be redirected to the Shopify website.

– Go to Settings > Marketing > Review Pinterest Shopify integration settings and accept all terms and conditions > Set up payment information for Pinterest.

Step 5: Managing Your Products

– In the Sales Channel Management section, you can find your product list and decide whether to display it or not on Pinterest.

– Don’t forget to save your changes after completing your selection.

Extra Step: Use the “Pin It” button

– You can also find a “Pin It” button at the bottom of the Product page to share the product directly on Pinterest, helping to increase product visibility.

Method 2: Use Shopify apps: “Pin It: Pinterest Save Button”

Recently we learned how to easily add Pinterest to Shopify. But if you follow each step, but encounter the situation “This app isn’t compatible with your store” as below, what will you do? Don’t worry, there’s the “Pin It: Pinterest Save Button” app from the Shopify App. Let’s explore!

• Install the app: Begin by installing the “Pin It: Pinterest Save Button” app from the Shopify App Store. Then, you will navigate to the Apps section of your Shopify admin dashboard, search for the app, and click on “Add app” to install it.

• Configure the app settings: Once the app is installed, access its settings to configure it according to your preferences. You may need to connect your Pinterest account to authorize the app to access your Pinterest profile and boards.

• Customize button appearance (optional): Depending on your design and branding, you can customize the look of your Pinterest Save Button to match your Shopify store’s theme. It is essential to create a harmonious interface between your store and Pinterest to enhance customer appeal and interaction with your products.

Tips for utilizing Pinterest in Shopify

Keep your brand steady on Pinterest

To make an impression and attract attention on Pinterest, maintaining consistency in your brand exposure is important. Here are some core strategies to ensure your brand remains engaged and engaging on the platform:

• Ensure reliable performance: Ensure that your brand presence on Pinterest reflects the true nature and value of your product or service. This authenticity will help build trust with your audience.
• Manage boards and pins interactively: Create boards and pins that reflect the interests and interests of your target audience. This will help you engage them with visually appealing content that stimulates interest and encourages engagement.
• Optimize visual content: Use high-quality images to showcase your products or services effectively. You should include relevant keywords in the description to improve discoverability and drive more engagement from Pinterest users.

Using Pinterest analytics to measure performance

To measure performance and further prioritize strategy on Pinterest, the use of Pinterest Analytics is indispensable. Here’s how you can use Pinterest analytics to measure performance in detail:

• Monitor key data: Pinterest Analytics collects insights about information such as impressions, clicks, saves, and engagement rates. By following these statistics, you can better understand your records and dashboard performance, and the interaction of users with your content.
• Understanding impressions: Impressions are the total number of times Pinterest users see your pin. Tracking counts help you gauge the follow-up reach and visibility of your content on the platform. Thereby, you can analyze which tools generate the most views and identify trends or patterns in content type, timing, or artifact interactivity.
• Click value and engagement: Clicks and engagement metrics like saves, likes, and comments provide insights into users interacting with your pins. Tracking clicks can help you evaluate the effectiveness of your calls to action (CTA) and determine what factors are driving traffic to your Shopify store. At the same time, follower footprint helps you understand the interest and love of the content you are generating among Pinterest users.

Implementing smart ways to market on Pinterest

To continue to make your Shopify store effective on Pinterest, developing smart strategies is important to take full advantage of the platform’s potential. Here are details on some ways you can do this:

• Try different ad types: Integrate different ad types like Promoted Pins, Videos, and Shopping Ads to see which one works best for your products. You should target your advertising to reach the correct audience base based on their niche, demographics and behavior.
• Cooperate with affected people or organize advertising campaigns: Collaborate with affected people or organize advertising campaigns to expand reach. Support from influential figures can help you reach your goals more effectively.
• Test and adjust strategy: Test different approaches and track performance to determine the most effective strategy for your business. You can use Pinterest’s data analytics to track the performance of your Pins and adjust your strategy accordingly.

By applying these tips, you can effectively leverage Pinterest in Shopify, increase your brand presence, measure performance, and develop smart go-to-market strategies for success. .

Conclusion

In summary, discovering how to connect Pinterest to Shopify stores opens up exciting opportunities for online store owners, helping them increase brand presence and stimulate business growth. By leveraging the visual power of Pinterest and its numerous user base, Shopify owners can introduce products, attract prospects, and increase sales. With Pinterest’s step-by-step instructions, Shopify store owners can apply an effective marketing strategy. In an increasingly digital world, using platforms like Pinterest is essential to stay competitive and reach customers effectively.