How To Create Product Bundles In Shopify: Examples And Easy Guide

Creating product bundles in Shopify can be a game-changer for your e-commerce business, offering a powerful strategy to boost sales, enhance customer experience, and increase average order value. 

We will guide you through the process of creating attractive product bundles on the Shopify platform in this in-depth guide, which includes real-world examples to help you come up with creative bundle ideas.

 Table of Contents:

What are product bundles in Shopify?

In Shopify, “product bundles” refer to a marketing and sales tactic in which several distinct products are bundled into a single offer or package, frequently at a lower cost than buying each item separately.  Customers are encouraged to purchase multiple items together rather than just one by presenting these bundled products to them as a cohesive package. Product bundling seeks to enhance customers’ overall shopping experiences, raise average order values, and increase sales.

Shopify provides various tools and features to facilitate the creation and management of product bundles. Merchants can create bundles in different ways, such as “Buy One, Get One” offers, package deals, or curated collections of related products. By offering attractive combinations of products, you can incentivize customers to purchase more, as they perceive added value in buying the bundle.

Product bundles can be particularly effective in cross-selling related items or in promoting slow-moving inventory. They are a versatile marketing strategy that can be applied to various industries and product categories, from clothing and accessories to electronics, food and beverages, and more. Creating appealing and well-executed product bundles can increase customer engagement and drive higher sales, ultimately helping your e-commerce business thrive on the Shopify platform.

What are the benefits of using product bundles in Shopify?

Using product bundles in Shopify can offer several significant benefits for your e-commerce business. Here are some of the key advantages:

• Increased Sales: Product bundles encourage customers to purchase multiple items at once, which increases sales volume. When buyers recognize that buying a bundle offers more value than buying individual items, they are more likely to make a larger purchase.
• Increased Average Order Value (AOV): By providing bundled products at a marginally lower cost, you can increase the average amount of money that customers spend on each transaction. Higher revenue and profitability are a result of this AOV growth.
• Clear Value Proposition: Bundles give customers a clear value proposition, which makes it simpler for them to comprehend the advantages of buying several products at once. This may encourage customers to make purchases more quickly and decrease cart abandonment.
• Cross-Selling & Upselling: Bundles enable you to cross-sell related or complementary products, which can introduce customers to items they might not have considered otherwise. It’s an effective way to upsell customers on higher-value products.
• Inventory Management: Product bundles can help you manage inventory more effectively by promoting the sale of specific items that might be overstocked or less popular on their own.
• Seasonal Promotions: Bundles can be used to promote seasonal or holiday-specific products, allowing you to capitalize on seasonal shopping trends and increase revenue during specific periods.
• Data Collection: You can gather valuable insights on customer preferences and buying patterns by analyzing bundle sales data, helping you make informed decisions about your product offerings.

Adding product bundles to your Shopify store can be a very successful way to boost sales and enhance user interaction. To make the most of this approach, it’s essential to carefully curate and promote bundles that align with your target audience’s preferences and needs.

Typical types of product bundling in Shopify

In Shopify, you can implement various product bundling strategies to suit your business goals and customer preferences. Here are the typical types of product bundling:

Pure bundling

• Definition: Pure bundling involves offering a set of products that can only be purchased together as a single bundle. Customers do not have the option to buy the individual items separately.
• Example: Selling a camera bundle that includes the camera body, lens, memory card, and carrying case as a single package. Customers must purchase all these items together.

Mixed bundling 

• Definition: Mixed bundling allows customers to choose between purchasing a bundle of related products or buying those products individually. It provides more flexibility, as customers can decide which items to include in their order.
• Example: Offering a video game console with the option to add individual games, controllers, and accessories to the cart separately. Customers can choose which components to include in their purchase.

Price bundling

• Definition: Price bundling involves offering a discounted price when customers purchase a specific combination of products together. The discount is typically greater than what customers would save by buying each item individually.
• Example: Selling a “Starter Kit” that includes a smartphone, charger, screen protector, and phone case at a lower price than the total cost of these items when bought separately.

These bundling strategies can be effective in different situations and product categories. The choice of bundling type depends on your business objectives, the preferences of your target audience, and the nature of your products. 

It’s important to carefully plan and implement bundling strategies to maximize their benefits and meet your customers’ needs. Additionally, Shopify offers tools and features to create and manage these types of bundling within your online store.

How to create product bundles in Shopify

Creating product bundles in Shopify using a product bundle app is straightforward. Here are the steps to follow:

Step 1: Choose the Product Bundle App

In this step, you’ll need to research and select a product bundle app that best fits your business needs. Consider factors such as features, pricing, and user reviews. Some of the popular product bundle apps available on the Shopify App Store include “BOLD Bundles,” “Product Bundles,” and “Rebuy Product Bundles.” Select an app based on your spending limit and objectives.

Step 2: Get the Product Bundle App installed

After you’ve chosen your preferred app, install it on your Shopify store. Click the “Add app” or “Install app” button on the app’s listing page in the Shopify App Store to accomplish this. You may be prompted to log in to your Shopify account and confirm the installation. Follow the app’s setup instructions to complete the installation process.

Step 3: Decide how many recommendations to make

With the app installed, configure the settings to determine how many product recommendations you want to include in each bundle. The options may vary depending on the app you choose.

You can decide whether to create small bundles with a few items or larger bundles with multiple product recommendations. Consider your product catalog and customer preferences when making this decision.

Step 4: Choose the Widget’s Position

Determine where you want to display your product bundles on your Shopify store. Most product bundle apps provide widget placement options. Common widget positions include the product page, cart page, homepage, or dedicated bundles page. 

Choose the position that provides maximum visibility and aligns with your marketing strategy. The app should allow you to configure this placement to suit your store’s design.

Step 5: Enable the application and finish configuring it

Once you’ve chosen the widget’s position, enable the product bundle application on your Shopify store. Follow the setup instructions provided by the app to configure the specific settings, such as bundle pricing, product combinations, and appearance. 

Customize the app to match your store’s branding and product offerings, ensuring a seamless integration with your site’s design.

You can successfully set up and promote product bundles on your e-commerce store by following these comprehensive instructions and making use of a Shopify product bundle app. This tactic can improve your customers’ overall shopping experiences, raise sales, and increase customer engagement.

Top 5 common examples of product bundling in Shopify 

Gift bundles

• Description: Gift bundles are pre-packaged sets of products designed to make gift-giving easier and more thoughtful. These bundles are often themed and curated for specific occasions or recipients. They typically include a combination of items that go well together, like flowers, chocolates, greeting cards, and small gifts.
• Benefits: Gift bundles save customers time and effort when searching for the perfect gift. They offer a convenient solution for special occasions and holidays, making it easy for shoppers to find a thoughtful present.

Subscription boxes

• Description: Subscription boxes are recurring deliveries of curated products that match a particular theme or interest. Customers subscribe to receive these boxes regularly, often monthly. Subscription boxes can cater to a wide range of niches, from beauty products and snacks to books and hobby-related items.
• Benefits: Subscription boxes provide a steady revenue stream for your business and foster long-term customer relationships. Subscribers enjoy the surprise and convenience of receiving a variety of products regularly.

Related products bundle

• Description: Related product bundles bring together items that are frequently purchased together or that complement each other. These bundles encourage customers to purchase products that work well in combination. For instance, in the context of cameras, a bundle might include the camera body, a compatible lens, a tripod, and a camera bag.
• Benefits: This type of bundling increases the average order value and simplifies the shopping experience for customers. It ensures they have all the necessary components for their intended use, leading to greater satisfaction.

Build your bundles

• Description: The “build your bundles” approach allows customers to select individual items from a list of compatible products to create their personalized bundles. Customers can mix and match items based on their preferences and needs.
• Benefits: Customers appreciate the ability to customize their purchases. It empowers them to choose their desired products, leading to higher customer satisfaction and a sense of ownership over their buying decisions.

Inventory clearance bundling

• Description: Inventory clearance bundling is a strategy to clear out slow-moving or excess inventory by combining these items into discounted bundles. This can include products that are outdated, seasonal, or simply overstocked. By offering these bundles, you can reduce excess inventory and recover some of the cost.
• Benefits: This bundling helps prevent inventory obsolescence, frees up storage space, and generates revenue from items that might otherwise be difficult to sell. It’s a win-win for both your business and budget-conscious customers.

These examples demonstrate how product bundling can be tailored to meet specific business objectives, cater to customer preferences, and address various needs and occasions. The flexibility and creativity in bundling approaches make it a versatile strategy for e-commerce businesses using Shopify.

How to successfully develop a product bundling strategy in Shopify

Developing a successful product bundling strategy in Shopify involves careful planning and execution. Here are some tips to help you create an effective bundling strategy:

Pick out what to package 

Begin by gathering a comprehensive understanding of the market and examining your sales information to determine which products are appropriate for bundling. Look for items that are related, complementary, or frequently purchased together by your customers. Consider customer preferences, seasonal trends, and any items that may need a sales boost.

Determine the bundle pricing

Pricing your bundles is a critical step. You should aim to strike a balance between offering customers a discount that entices them to choose the bundle while ensuring your profitability. 

Calculate your cost of goods, desired profit margin, and any additional costs associated with bundling (such as packaging). Test different pricing strategies to find the sweet spot that maximizes sales without sacrificing profitability.

Decide your product bundle’s name

Your bundle should have a catchy and educational name. It should make clear the bundle’s worth and objective. When selecting a name, take the target audience’s preferences into account. A cleverly chosen name can have a big impact on drawing clients and communicating the advantages of the package.

Utilize a Shopify app

Shopify apps like “BOLD Bundles” or “Product Bundles” are designed to simplify the process of creating and managing product bundles. These apps often come with features like automatic discounting, product recommendations, and customization options. You can use these tools to efficiently set up and promote your bundles, making the process smoother and more automated.

You can create a profitable product bundling strategy in Shopify that boosts sales and improves shoppers’ shopping experiences by heeding these suggestions and iteratively improving your method.

Tips for using Shopify product bundles to boost sales

Using Shopify product bundles to boost sales can be a highly effective strategy when executed thoughtfully. Here are some tips to make the most of product bundling on your Shopify store:

Create a bundling strategy

The first step in developing a bundling strategy is determining the aims and purposes of your bundling initiatives. Recognize the preferences and needs of your intended audience. Think about the products in your inventory that work best when bundled, such as related products or items that are frequently bought together. 

Determine the pricing strategy for your bundles, taking into account your cost of goods and the level of discount you want to offer. Decide how bundling fits into your overall business strategy and marketing plan.

Make an interesting bundle offer

To create an appealing bundle offer, focus on delivering value to your customers. Your bundles should provide clear benefits such as cost savings, convenience, or an enhanced experience. Think about the problems your bundles can solve for customers or the desires they can fulfill.

Highlight the unique selling points of your bundles, whether it’s a discount, exclusivity, or a unique combination of products. Ensure the offer is enticing enough to persuade customers to choose the bundle over individual products.

Create your store with the bundle offer in mind

When designing or updating your Shopify store, consider the prominent placement of your product bundles. Feature them strategically on your homepage, product pages, and cart page, ensuring they are easy to discover. Incorporate bundle-related visuals and links in your store’s layout. 

Optimize navigation and product categories to facilitate browsing and purchasing of bundles. Make sure your website design and user experience enhance the presentation and accessibility of bundles.

Make an incredible landing page

Landing pages dedicated to your bundles are a key component of your bundling strategy. These pages should provide comprehensive information about each bundle, including high-quality images, detailed descriptions, pricing details, and the unique value of each bundle. 

Use compelling visuals, persuasive copy, and engaging storytelling to captivate visitors and convince them of the bundle’s worth. Include clear calls to action (CTAs) that guide visitors toward making a purchase.

Make your bundle more popular with email marketing

Email marketing is an effective marketing tool for your product bundle. Use segmented email lists to send tailored emails to different customer groups. Highlight your bundles and their unique value propositions in your email campaigns. 

Leverage customer data and behavior to send personalized recommendations. Consider creating an email series that showcases the benefits of your bundles and encourages customers to explore them. Use catchy subject lines and visually appealing content to grab the recipients’ attention.

Make use of effective copywriting

Effective copywriting is crucial to convey the value of your bundles. Craft persuasive and concise product descriptions that clearly explain the benefits of each bundle. Use persuasive language to convince customers why the bundle is a smart choice. 

Create compelling headlines, product titles, and bullet points to emphasize the key selling points. Craft storytelling content that resonates with your target audience, connecting emotionally and intellectually with potential buyers.

Which Shopify Product Bundles App is the best?

The “best” Shopify product bundle app can vary depending on your specific business needs, budget, and preferences. Different apps offer various features, pricing structures, and integrations. To determine the best app for your particular situation, consider the following popular Shopify product bundle apps, each with its strengths:

Avada Upsell Cross Sell Bundle

Upsell Avada Cross Sell Bundle provides a configurable widget to assist you in achieving this. Make as many pop-up campaigns as you like to promote view and cart pages. To encourage visitors to make more purchases, personalize material in seven languages.

BOLD Bundles

BOLD Bundles is a feature-rich app that offers a wide range of bundling options, including product bundles, BOGO (Buy One Get One) deals, and more. It provides customization options for bundle creation, supports advanced pricing strategies, and integrates with various Shopify themes and other BOLD apps.

Product Bundles

This app offers user-friendly, drag-and-drop bundle creation with dynamic pricing. It includes features like inventory management, and individual product customization, and it can be easily integrated into your store’s theme. It also provides options for upselling and cross-selling within your bundles.

Bundle Builder

Bundle Builder is a flexible app that lets you create customizable product bundles with various options, such as mix-and-match, fixed bundles, and volume-based discounts. It provides visual customization features and offers insights into how your bundles are performing.

The best app for you depends on your specific requirements and how well the app aligns with your business model. It’s essential to carefully evaluate each app’s features, pricing, user interface, and customer support to determine which one suits your needs best. Additionally, many apps offer free trials, allowing you to test them in your store before making a commitment

Conclusion

In conclusion, leveraging the power of product bundling in your Shopify store is a smart strategy for boosting sales, enhancing customer satisfaction, and optimizing your e-commerce business. Whether you’re looking to cross-sell related products, offer enticing discounts, or streamline the shopping experience, product bundling can be a game-changer.

As you embark on your bundling journey, consider the diverse range of Shopify apps available to assist you. Each app offers its unique features and benefits, allowing you to tailor your bundling strategy to your specific business goals.