How to Find Winning Shopify Products: 7 Proven Strategies

What is a key factor for the success online store?

Is it the best-looking website? Is it the promotion?

The answer is a core product of your company! Finding a great product on the website is a major challenge faced by online sellers.

Not every product will do! Understanding this issue, in today’s article, we will give you a comprehensive guide on how to find winning Shopify products, the products that will enhance your sales and improve your likelihood of achieving success.

Don’t skip if you want to make your journey to a successful online store less tough!

What is a Winning Shopify Product?

A winning Shopify product is an item with high demand, strong profit margins, and viral potential while being easy to ship and scale. Here are the details:

• A winning product must have high market demand and search volume, ideally with at least 10,000 monthly searches on Google and a 20-30% increase in Google Trends over the past six months. Strong engagement on social media, such as TikTok and Instagram, further validates demand, with viral products typically receiving thousands to millions of views. The more people are actively searching and engaging with the product, the higher its potential for success.
• Strong profit margins are essential for sustainability, with an ideal markup of 50-70%. A product should cost $10 or less while being sold for $30 to $50 to maintain a healthy margin for advertising and operational expenses. Since advertising is a significant expense, a good winning product should allow for an acquisition cost (CPA) of $10-$20 on Facebook Ads or $5-$15 on TikTok Ads while still maintaining profitability.
• A product with viral potential performs well on social media and paid ads. It should have a strong “wow factor” that captures attention in the first three seconds and is easy to demonstrate in short-form video content. The more engaging a product is, the higher its chances of being shared and gaining organic reach, leading to lower advertising costs and increased conversions. A strong indicator of viral potential is a click-through rate (CTR) above 3% on ads, showing that customers find the product interesting and are willing to learn more.
• Impulse buying psychology plays a crucial role in the success of a Shopify product. Products priced under $50 tend to convert 30-50% better than higher-priced items because they fall into an “easy purchase” range, where customers don’t need significant consideration before buying. Additionally, products that create urgency—such as limited-time offers, scarcity tactics, or emotional appeal—are more likely to trigger spontaneous purchases.
• A winning product also should have a low return rate and be easy to ship to minimize logistical issues and maintain profitability. Ideally, the return rate should be less than 5%, as high return rates increase costs and reduce customer satisfaction. The product should be lightweight (under 500g) to keep shipping fees low and should not be fragile or complicated to use, which helps reduce complaints and refunds. Products with simple functions and universal appeal generally perform better.

Finally, a strong winning product has upsell and subscription potential, allowing businesses to increase their Average Order Value (AOV) and generate repeat purchases. Products that can be bundled with related items encourage customers to spend more, while those that require regular replacements (such as skincare, accessories, or consumables) can lead to repeat purchases and subscription-based revenue models.

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How to Find Winning Shopify Products

With millions of products available, how do you find the ones that actually sell? Below is a detailed, step-by-step guide to discovering winning Shopify products using market research, trend analysis, and data-driven tools:

1. Use hot product search engine tool

Finding high-demand products is much easier when you use AI-powered product research tools. These platforms analyze real-time sales data, competitor strategies, and advertising trends to identify products that are already making money. Instead of relying on guesswork, leverage these tools to discover verified winning products:

• Ecomhunt – Provides a handpicked list of trending products, complete with supplier links, profit calculations, and competitor ads. It also reveals which Shopify stores are selling the product.
• Niche Scraper – Uses AI to scan thousands of Shopify stores and find products with high growth potential. It also includes a “Store Analysis” feature, allowing you to spy on successful competitors.
• Sell The Trend – A machine-learning tool that identifies hot-selling products across AliExpress, Amazon, and Shopify. It also provides in-depth analytics on sales trends.
• Minea & BigSpy – These are ad spy tools that track high-performing Facebook and TikTok ads. If a product has been advertised for weeks or months, it indicates consistent sales and profitability.

💡 Pro Tip: To maximize the value of these tools, look for products that have been actively advertised for more than 2-4 weeks. If a seller continues to spend on ads for an extended period, it’s a strong indicator that the product is profitable and scalable. Additionally, check the engagement metrics—a product with thousands of likes, shares, and comments suggests strong demand. Avoid choosing products that only have sudden spikes in sales, as they may be short-term trends that fade quickly. Instead, focus on items that show steady and sustainable growth over time.

2. View trending products on Facebook & TikTok

Social media platforms have become powerful discovery engines for viral products. Facebook and TikTok, in particular, provide a glimpse into what consumers are excited about. Many successful Shopify stores identify winning products by monitoring which items are trending on these platforms.

On Facebook, the Facebook Ad Library is a great resource for finding products that are actively being promoted. By searching for terms like “50% OFF,” “Limited Time Offer,” or “Buy Now,” you can see which ads are performing well. Pay attention to ads with high engagement—thousands of likes, shares, and comments often indicate strong demand. Clicking on these ads can also lead you to Shopify stores selling those products, allowing you to analyze their pricing and marketing strategies.

TikTok is another goldmine for product research. Hashtags like #TikTokMadeMeBuyIt and #ViralProduct often showcase trending products that are getting massive exposure. If a product has 100,000+ views and hundreds of comments, it’s likely generating real sales. Many e-commerce sellers leverage TikTok by creating organic videos showcasing their products, leading to quick virality and strong conversions.

3. Find growing products on Google Trends

Before committing to a product, it’s essential to ensure that demand is increasing rather than declining. Google Trends is an invaluable tool for tracking search interest over time. It allows you to see whether a product is experiencing sustained growth or if it’s just a temporary fad.

To use Google Trends effectively, search for the product keyword and adjust the time frame to the past 12 months or past five years. A strong product will show a steady upward trend, indicating growing consumer interest. On the other hand, if a product had a peak in search volume but then dropped significantly, it may be losing popularity.

Checking seasonal patterns is also crucial. Some products, such as Christmas decorations or summer gadgets, have predictable sales spikes. While these can be profitable in the short term, they may not provide consistent revenue year-round. 

When using Google Trends, analyze geographical demand to determine which regions have the highest interest in the product. If a product is trending in multiple countries, it means there’s an opportunity for scaling internationally, increasing revenue potential. 

4. Find unique products with less competition

Winning products often fall into the category of “WOW” products—items that evoke curiosity or excitement because they are unique or hard to find in regular stores. If a product is widely available at Walmart or Target, it may be difficult to compete. Instead, look for niche products that solve a specific problem or cater to a passionate audience.

Handmade or personalized items, which are popular on Etsy, can be a great inspiration for unique product ideas. Similarly, checking crowdfunding platforms like Kickstarter and Indiegogo can help identify innovative products before they hit the mainstream market. If you find a promising product idea, you can search for similar items on AliExpress or CJ Dropshipping to source a cost-effective alternative.

Another strategy is to look at Amazon Movers & Shakers, which highlights fast-growing product categories. This can provide valuable insights into emerging product trends before they become oversaturated.

5. Find best selling products on AliExpress

AliExpress remains one of the best sources for discovering trending products, especially for dropshipping. By analyzing best-selling products, you can identify which items are generating high order volume and positive customer feedback.

To find top-performing products, go to AliExpress Best Sellers and sort by the number of orders. Look for products that have at least 1,000 orders and a 4.5-star rating or higher. Reading customer reviews is also essential to ensure product quality.

Another useful feature is the AliExpress Dropshipping Center, which provides a performance graph showing how product sales have changed over time. If a product has a sudden increase in orders, it could indicate rising demand. By sourcing products before they peak, you can position yourself ahead of the competition.

6. Test products before launch

Instead of investing heavily in inventory upfront, it’s best to test a product’s performance before committing fully. Running a small-scale marketing campaign can help you gauge consumer interest.

One approach is to create a Shopify store and launch a Facebook or TikTok ad campaign with a budget of $10-$20 per day for 3-5 days. Monitor key metrics such as click-through rate, add-to-cart rate, and conversion rate. If the product receives high engagement and strong conversion rates, it’s a good candidate for scaling.

Additionally, posting about the product in Facebook Groups, Reddit communities, or influencer collaborations can provide valuable feedback. If people show interest organically, it’s a strong indicator that the product has market potential.

7. Choose products with high-profit margins

A winning product must have a healthy profit margin to cover advertising costs, operational expenses, and business growth. The general rule is to follow the 3x markup formula—if a product costs $10, you should sell it for $30-$50 to maintain a 50-70% profit margin.

Additionally, opt for products that are small, lightweight (under 500g), and inexpensive to ship, as this keeps your logistics costs low. Low-margin products require high sales volume to be profitable, which can be difficult if advertising costs rise.

💡 Pro Tip: Before finalizing a product, calculate your actual profit per sale after deducting ads, payment processing fees, shipping, and other costs. If your profit margin is below 40%, reconsider selling that product.

Learn more: 20 Best One Product Shopify Stores and Their Success

The bottom line  

In conclusion, finding winning Shopify products is an art that combines data-driven research, creative thinking, and adaptability.

Remember that the e-commerce landscape is ever-evolving, so stay agile, be prepared to pivot when necessary, and always keep an eye on the horizon for the next winning Shopify product that could propel your business to success. Happy e-commerce journey!