Shopify Plus Multiple Stores: All You Need To Know in 2024

Welcome to the comprehensive guide on Shopify Plus Multiple Stores in 2024, where we’ll explore everything you need to know about managing multiple stores on Shopify Plus. In the thriving age of modern e-commerce, the expansion of online storefronts is generating an increasing demand for developing stores across different domains. While Shopify traditionally supports single-store setups, the requirements of modern commerce often call for a more flexible approach. This is where the Shopify Plus multiple stores feature comes in, tailored solution for this evolving scenario.

Now, let’s read and explore all about Shopify Plus Multiple Stores.

What is Shopify Plus multiple stores?

In the contemporary digital landscape, the growing expansion of e-commerce has generated a surging demand for online storefronts, enabling business owners to diversify their stores across various domains. While Shopify traditionally accommodates singular store setups, the demands of modern commerce often necessitate a more slight approach. Enter Shopify Plus’ multiple stores feature, a solution tailored to this evolving example.

With Shopify Plus multiple stores, entrepreneurs can now establish distinct storefronts tailored to different regions, ensuring accessibility and user-friendliness irrespective of geographical boundaries. This innovative capability empowers Shopify brands to effortlessly introduce their products and services to a global audience, surpassing traditional limitations.

In response to this dynamic marketplace, many Shopify store owners opt for specialized Shopify store design services. Recognizing the importance of adhering to international standards to deliver optimal user experiences, these services ensure that the design and functionality of each storefront align with global expectations. By entrusting the development of their Shopify stores to capable professionals, business owners can focus on core activities such as supply chain management while their online presence is expertly prepared to resonate with international clients.

How many stores can you have on Shopify Plus?

Shopify Plus awards clients the capability to establish up to 9 additional stores alongside their primary storefront, culminating in a total of 10 stores seamlessly integrated into the Shopify ecosystem. However, effectively navigating and helping this diverse array of storefronts can swiftly evolve into a tough challenge. 

To mitigate complexities and ensure sustained excellence in performance, it is careful for businesses to enroll the services of certified Shopify expert companies. These specialized entities not only furnish comprehensive solutions for Shopify store management but also deliver invaluable support in Shopify store design services. By harnessing their proficiency, clients can elevate their online presence while preserving a harmonized operational framework across all storefronts.

Moreover, these qualified companies boast the requisite capabilities to facilitate Shopify inventory management. Thereby these augment the efficiency and efficacy of each individual store within the expansive Shopify network.

How much does it cost to have multiple Shopify stores?

The cost involved in managing two Shopify stores links on the chosen approach. One store entails establishing multiple Shopify stores utilizing distinct Shopify accounts, whereas the alternative involves upgrading to Shopify Plus.

Under the former scenario, expenses are computed by increasing the number of stores by the monthly subscription fee. For instance, with the basic Shopify account priced at $29 per month, overseeing two stores would necessitate a monthly outlay of $58.

In contrast, Shopify Plus plans are thoroughly created to suit specific necessary, beginning at a monthly fee of $2000. While this option entails a more substantial initial investment, it provides extended features and functionalities tailored to the demands of growing enterprises.

How to Add Multiple Stores on Shopify Plus

With Shopify Plus, adding a Shopify expansion store is much easier. Here’s a step-by-step guide on creating a Shopify Plus multisite on the Shopify Plus plan:

1. Log in to your Shopify Plus account and navigate to Store > Create a Store.
2. Fill in the basic information for your store in the store details section.
3. Select preferred Shopify apps to pre-install on your new Shopify store. You can skip this step if you prefer to spend more time choosing the apps.
4. Next, import themes to your store. If you don’t want to import files, remember to uncheck the box labeled “Import all files from this store“.
5. Proceed to Themes > Import Themes.
6. Choose the themes you wish to upload, or select a new theme from the “Choose a theme to publish in your new store” list.
7. Click “Done”.
8. Import the staff of the store by going to the Users section and selecting “Import Users”.
9. Choose the staff members you want to import and click “Done”.
10. Finally, click “Create Store”. You can now log in to your new store and add the necessary details.

How do manage multiple stores?

In order to effectively manage Shopify stores, it’s important to follow certain guidelines.

Optimize each of your store individually

When you have multiple Shopify stores targeting segment international markets and catering to different customer segments, it’s essential to ensure that each store is optimized to resonate with its specific audience. This optimization process entails targeting the use of locally most-used keywords and promoting offers and deals that are tailored to the country’s demographics. For example, launching a Christmas deal in Christian-dominated countries can be an effective strategy. 

Additionally, leveraging Shopify web design services to display relevant stores and creating content that is pertinent to local users are crucial steps. Moreover, implementing a variable URL structure for each store can further enhance its appeal and accessibility to the target audience.

Update the inventory in real-time

To ensure accurate inventory management across all your multiple stores, it’s crucial to implement real-time inventory updates.

You can execute Shopify inventory management to prevent any overselling on your store and ensure that all orders are fulfilled immediately. This proactive approach helps decline the risk of loss, protect the reputation of your brand, and promote a positive customer experience.

Traditionally, managing inventory using the Shopify inventory management system resembles working on an Excel/CSV sheet, a method that may not be sufficiently interactive or efficient for business stores’ preferences. However, you always have the option to transition to third-party inventory management solutions through Shopify apps such as Stock Sync: Inventory Sync and Seal Subscriptions App, which can greatly simplify and enhance the entire inventory management process.

Real-time inventory management significantly enhances the shopping experience for customers by ensuring that sufficient products are always available in stock. Centralizing inventory management for your stores streamlines tracking processes and reduces reliance on disparate inventory systems.

Manage your orders by centralizing data

To streamline order management, it’s essential to centralize data. If orders from multiple stores are tracked separately, managing them individually can become overwhelming. This is where centralized management of the system proves invaluable, facilitating the cohesive management of orders from different stores. By centralizing orders, we can expedite order fulfillment, track orders and returns efficiently, and enhance overall operational efficiency.

A comprehensive order management system includes features such as inventory synchronization at regular intervals. It simplifies order aggregation and distribution for seamless fulfillment, allowing orders to be fulfilled from one or multiple nodes before synchronizing with the main source. Automation rules facilitate the segregation of inventory items across different stores and sales channels.

Leveraging Shopify integration solutions with databases like Oracle ensures optimal utilization of your database system, further enhancing the efficiency and effectiveness of order management processes.

Use product information management system

Given that you have multiple Shopify stores, there’s a significant likelihood that the product information displayed on each page differs from the others. Managing such various product data can prove exceedingly time-consuming and challenging for e-commerce businesses with multiple stores, often resulting in disorganized and inaccurate data.

Product information management systems offer a solution to this mess by centralizing and standardizing all product data. This ensures consistency across all your multiple stores, with clean and standardized data enhancing the overall coherence of your online presence.

Furthermore, these systems facilitate the efficient distribution of information across all sales channels, resulting in a unified and real-time updated display of information. Engaging a certified Shopify expert company can further streamline your operations, providing services such as Shopify maintenance to optimize your store’s performance.

Develop a centralized customer support system

Tracking customer support tickets across multiple stores can be a complex task, particularly considering the large volume of customers and tickets involved. This challenge becomes even more pronounced when localization of customer support is necessary to cater to international customers separately.

Implementing a single, unified customer support system enables you to manage all customer queries and order data from a single interface across all your stores. This centralized approach facilitates efficient and prompt handling of customer issues, leading to enhanced customer satisfaction levels and increased retention rates.

By leveraging the expertise of Shopify developers, you can design and implement customized features for your Shopify store to accommodate this centralized customer support system. Additionally, Shopify integration solutions can be utilized to seamlessly integrate customer helpdesks such as Zendesk, further enhancing the functionality and effectiveness of your customer support system.

Why should you have multiple stores?

Operating multiple stores can be advantageous in certain situations.

You can sell products internationally

One such advantage is the ability to sell products internationally. If your aim is to expand into markets across political borders, it’s essential to adapt to the new market dynamics. Ideally, you should seamlessly integrate into the local environment to effectively promote your products. This entails presenting data in local currencies, using local languages, and understanding the cultural nuances of potential buyers.

By localizing your offerings, you can establish a more meaningful connection with customers. For instance, presenting prices in the local currency helps potential buyers to better understand the value of your products without the need for conversion, which can often be a deterrent. Additionally, using the local language in all aspects of communication, from marketing materials to customer service interactions, makes your store more accessible and trustworthy.

Understanding cultural nuances is also critical. Each market has its own unique preferences, buying behaviors, and cultural norms. By aligning your business practices with these local customs, you can show respect for the local culture, which can significantly enhance your store’s credibility. This might include tailoring marketing campaigns to reflect local holidays, traditions, and values or adapting product offerings to better meet local tastes and needs.

Target different customer segments

Targeting different customer segments can significantly enhance your business’s ability to meet diverse needs and preferences. When aiming to reach segmented customer groups or markets, such as B2C (Business-to-Consumer) or B2B (Business-to-Business), it’s essential to tailor your store accordingly. Creating dedicated stores for each segment enables you to better appeal to their specific needs and preferences.

For instance, consider the approach taken by Amazon, which redirects users to country-specific pages based on their location. This practice demonstrates the importance of presenting content in a manner that resonates with the respective users. For B2C customers, the focus might be on providing a seamless, user-friendly shopping experience with personalized recommendations, detailed product descriptions, and easy navigation. On the other hand, B2B customers may require more detailed product specifications, bulk purchasing options, and dedicated account management services.

By creating specialized stores, you can address the unique requirements of each customer segment. For B2C markets, this might involve integrating features such as user reviews, loyalty programs, and responsive customer support to enhance the shopping experience. For B2B markets, it could mean offering customized pricing, invoicing options, and robust logistical support to streamline the procurement process.

Moreover, segment-specific stores allow for more effective marketing strategies. You can design targeted advertising campaigns that speak directly to the needs and interests of each group. For example, a B2C store might run promotions around popular holidays or events, while a B2B store could focus on industry-specific trade shows and conferences.

By recognizing and addressing the distinct preferences of each segment, you position your business to succeed in diverse markets, driving growth and profitability.

You sell many different products on different stores

Operating multiple stores allows you to sell a diverse range of products across different platforms. If you offer various product categories, it’s more advantageous to segregate them into separate stores to enhance the shopping experience for your customers. 

For instance, if your inventory includes items like boots for the rainy season, sunglasses for the sunny season, and sporting equipment, positioning them in distinct stores allows customers to shop with focused intent. This segmentation not only facilitates a more organized approach to managing SEO challenges but also enables customers to navigate the store that best caters to their needs.

For example, creating a new store dedicated solely to CBD-based products can attract a specific audience to that particular store, consequently boosting sales. To streamline the checkout process for customers, it’s essential to integrate a CBD payment processor into your Shopify store, ensuring a seamless and efficient transaction experience.

You want to create a brand outlet

If you aim to establish a brand outlet, it’s a common strategy employed by many businesses in the market, particularly luxurious stores seeking continuous growth while maintaining the exclusivity of their brand.

To achieve this, they consolidate all their luxurious items on a single page, allowing customers to access their entire range of premium products conveniently. Similarly, you can adopt a similar approach by segregating your product offerings. For instance, selling luxury items in one store and lower-priced items in another store.

This segregation allows you to cater to different customer segments more effectively. Lower-priced items may appear less exclusive, but by creating a separate store with discounted prices, you can attract a distinct customer base. This dedicated store ensures that customers seeking specific products, whether luxurious or moderately priced, can find what they require with ease, thus enhancing the overall shopping experience.

Shopify Plus multiple stores FAQs

How to connect two Shopify stores together?

To link two Shopify stores together, several considerations must be addressed.

Firstly, it’s important to note that you can have more than one store associated with the same email address only if the stores are identical (except for currency and language). To streamline store management, there are third-party applications available such as Syncio Multi Store Sync and Syncerize Multi store sync that can automatically align your stores.

Engaging a Shopify app agency can facilitate the integration of these applications, ensuring seamless synchronization between your two Shopify stores.

Can I have multiple Shopify stores in one email?

To have multiple Shopify stores associated with one email, you can utilize Shopify Plus.

By leveraging Shopify Plus, you gain the flexibility to manage several stores, each offering different products and targeting distinct customer segments. This is particularly beneficial for businesses looking to diversify their offerings or expand into new markets. For instance, you might have one store focused on B2C sales, providing a wide range of consumer goods, while another store caters to B2B customers, offering bulk purchasing options and industry-specific products.

It’s essential to ensure that each store is optimized to enhance its appeal and attract customers. Utilizing professional Shopify store design services can significantly improve the user experience, making your stores more visually appealing and easier to navigate. Effective design can also help in highlighting key products, promoting special offers, and creating a strong brand identity.

In addition to design, consider the overall functionality and user experience of each store. This includes ensuring that the stores are mobile-friendly, have fast loading times, and offer secure and convenient payment options. By creating a seamless shopping experience, you can increase customer satisfaction and drive sales.

Moreover, Shopify Plus provides powerful tools and integrations that can help you manage your multiple stores efficiently. Features such as advanced analytics, automated workflows, and robust customer support options enable you to streamline operations and make informed decisions. This can be particularly useful for monitoring the performance of each store, identifying trends, and implementing strategies to boost sales.

Which store operates multiple retail stores?

The following types of stores operate multiple retail outlets:

1. Departmental stores.
2. Chain stores.
3. Shopify Plus stores.
4. Manufacturer-owned outlets.
5. Franchise outlets.
6. Independent retailers.
7. Full-service retailers.

Additionally, you can start operating your own retail store on Shopify. It’s advisable to enlist the services of a certified Shopify partner company to provide guidance and assistance, ensuring the success of your retail store.

Can Shopify handle multiple locations?

Yes, Shopify can handle multiple locations.

This feature enables you to create multiple locations within Shopify, facilitating efficient monitoring of inventory levels and seamless management of order fulfillment across several stores. Whether your inventory is housed in a brick-and-mortar shop, a strategically located warehouse, a trendy popup store, a reliable dropshipper, or any other hub, Shopify provides you with the tools necessary to effortlessly streamline your operations.

Is it possible if I use a Shopify theme on multiple stores?

No, you cannot use a Shopify theme on multiple stores. According to Shopify’s terms of service, each theme license is valid for one store only. This means that if you want to use the same theme on multiple Shopify stores, you will need to purchase a separate license for each store.

This policy ensures that each store has a legitimate license for the theme it uses, supporting the developers who create and maintain these themes. It also helps maintain the integrity and security of the Shopify ecosystem, ensuring that all stores comply with the platform’s guidelines and regulations.

If you are managing multiple stores and want them to have a similar look and feel, you can purchase additional licenses for the same theme for each store. Alternatively, you might consider using different themes for each store to differentiate them based on their target audience and product offerings.

Conclusion

To host multiple stores, it is best to utilize Shopify Plus, which allows for the ownership of 10 unique stores under a single account. 

These stores can be developed with the assistance of Shopify store development services. Following development, they can be managed either by the same company that provided the development services or by oneself. Management involves optimizing the stores, updating inventory in real-time, centralizing order management, and implementing product information management systems.

One might wonder why multiple stores are needed. The answer lies in the potential to increase sales across borders, target different customer segments, offer a variety of products, and create a unique brand outlet.