How to Integrate and Use the Tracking Function in Shopware?

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It is critical for every online store to be able to track its customers’ orders. In Shopware, you can do this by taking advantage of the tracking function.

So, in today’s article, we will show you how to integrate and use the tracking function in Shopware. Let’s get started!

Table of contents

• Benefits of Integrating and Using the Tracking Function in Shopware
• How to Integrate and Use the Tracking Function in Shopware?
  • Step 1: Locate the tracking link
  • Step 2: Add the tracking link to the email template
  • Step 3: Fill out the order details with the tracking number
• Final Words

Benefits of Integrating and Using the Tracking Function in Shopware

Integrating and using Shopware’s order tracking function bring lots of benefits, including:

• Increase transparency and reliability

Consumers now demand more than simply fast and affordable home deliveries; they want complete transparency throughout the whole process, including any delays and delivery dates and times.

The majority of customers today want merchants to keep them informed at every stage of the fulfillment and delivery process, with email being the most popular mode of communication.

• Reduce the workload on your customer support crew

There is one inquiry that outnumbers all others in terms of frequency - the never-ending “where is my order?”

This is very understandable from the customer’s point of view. If they haven’t heard from you since they placed an order, they’ll be looking for confirmation that everything is well. However, this could result in blocking up your customer service staff with a large amount of queries, reducing their capacity to deal with more sophisticated issues.

• Relieve delivery anxiety

Anxiety over delivery is an unpleasant but fully preventable aspect of the post-purchase experience. Customers begin to fear that they will not receive their item within the timeframe specified. When clients have significant delivery anxiety, they will continually call service personnel (as described above) or even cancel purchases outright.

Order tracking alleviates the worry by providing customers with a continuous touchpoint with the merchant. It helps increase customer confidence and satisfaction, especially during the crucial final mile of delivery.

How to Integrate and Use the Tracking Function in Shopware?

This section will show you how to integrate and use the tracking function with a tracking number or a tracking link in the shop in Shopware in just 3 steps.

Step 1: Locate the tracking link

First and foremost, you need to find the shipping link. You may be able to find out what the link to the shipment is by contacting the logistics business whose delivery option was chosen in the order. In most circumstances, all you have to do is go to the company’s website and enter the shipment number. We’ll use DHL in this example.

The tracking link in this case is:

https://www.dhl.de/en/privatkunden/pakete-empfangen/verfolgen.html?piececode=12345678

Step 2: Add the tracking link to the email template

Next, in the email template, you need to add the tracking link that you just found. To do so, go to Settings > Email templates and select your email templates.

In our example, we’d like to include a tracking link in the “Entry delivery status: shipped” email template. When you access the template, you can change the text in the email.

You can use the following example code for the plain text (1), which outputs the variable “trackingCode” for the tracking number.

For the HTML (2) format, it would look something like this:

Step 3: Fill out the order details with the tracking number

Now in the order details, you need to enter the tracking number. As a result, when you open the order in administration, you have the option of entering one or more track and trace codes (1).

The tracking number (1) can be found under orders in the customer’s storefront.

Final Words

Building brand loyalty in e-commerce is no longer just about providing the finest items or the lowest costs; it’s also about whether customers have a positive delivery experience. Adding order tracking function to your Shopware shop will undoubtedly improve customer experience.

We hope that our tutorial on how to integrate and use the tracking function in Shopware would bring you lots of useful knowledge and help you build a successful online business.